Why REALTORS Need to Address Climate Change: 30% of Clients Are Moving!

Here's an interesting question to put out on social media to your audiences:

Would you move from your current market because of climate change?

I've been in the business for 35 years, and we never really talked about climate change as a motivator for people to move. But it's becoming more and more of a reason for people to relocate. In fact, 30% of Americans today, especially young people, say they would move because of climate change or make a decision about where to live based on it.

That’s why this is an interesting question to ask on social media.

Climate change can take many different forms. In my market area, for example, it's fires.

We had a fire come through our neighborhoods that burned down 2,700 homes. It was one of the biggest fires in the nation for destroying homes. Absolutely devastating for our community. We went through several summers of fire, and a lot of people moved because they couldn't deal with the smoke and terrible air quality.

On the flip side, you might live in an area with lots of flooding, hurricanes, or storms. Various climate change issues might make someone decide to move.

The other side of this is people may be moving to your market to escape climate change. You might be in an area that's more temperate with less severe weather patterns. That could be a benefit for you.

Whichever side of the fence you're on, asking the question and engaging with people could open the door to conversation. It might be a charged topic for some, but it's definitely a motivator when 30% of Americans cite it as a possible reason for moving.

We need to look at the broader picture, understand where our clients are going, and what their motivations are. We don't have to like it or agree with it, but we certainly have to understand it. That's the key.

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