The coronavirus is on everyone's mind so it's important to be able to address your clients concerns, stay positive, and help clients make good long term decisions.
Here are a few scripts that might help you along the way:
Sphere Script:
"The thing on everyone’s mind is the coronavirus….it’s scary no doubt but despite the up’s and down of the stock market – the real estate market is strong. In fact it’s incredibly healthy, back in 2008 there were 11 months of inventory, today in our market (quote local stats), in 2008 there were subprime loans that had created unsustainable gains and double digit appreciation, today loan standards are still very tight and interest rates are at 40 year lows, plus appreciation rates have normalized to <quote local market> … in 2008 we had people losing their jobs and unemployment that was over 10% – last month the economy added 273,000 new jobs and the unemployment rate is 3.5% the lowest in 50 years…. Bottom line the housing market is safe, stable, ...
What if lead generation didn't have to feel like work? What if you could tap into the easiest, most productive lead generation system to produce an endless stream of referrals? Oh, and by the way - no technology skills or social media mastery required!
The answer is networking. Before you dismiss this concept let's dig into the details and the specific technique.
Networking simply means you are connecting with people who have the power to send you referrals. It may be surprising to hear that according to Columbia University every American has 290 connections. These aren't Facebook friends or Instagram followers but actual connections. This is your clients sphere of influence.
Now of that group how many people will be moving this year? According to the US Census Bureau 11% of the US population moves ever year. This means that every single person in your sphere is in direct contact with 33 people who will move this year.
Now let's assume you make a commitment to begin conducti...
Looking for a way to unlock more transactions while you are in the field or talking to your sphere of influence? Try using the "What's stopping you?" technique!
This easy script can pave the way to discovering what's preventing buyers and sellers from moving foward with buying or selling real estate. More importantly it can give you a road map of the objections, questions, and concerns potential clients have with moving forward.
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About Jim Remley
Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the age of 19 he began an unlikely rise from college drop out to real estate Rock Star by beco...
Are you finding that sellers are reluctant to put their home on the market?
You aren't alone! One big reason for buyers and seller to hesitate entering the market is low inventory. When sellers fear they can't find replacement housing it creates a self reinforcing loop of even lower inventory for buyers with fewer and fewer homes coming to market. As real estate professionals we need to be able to answer the question of how we can protect sellers when they place their home on the market.
In this quick video we provide some key insights into the market for 2020 as well as three key way to overcome sellers reluctance. In addition we have three reports from our friends at KCM Blog that provide clear insight into the market for 2020 including mortgage rates, home sales pace, and appreciation rates.
Mortgage Rates:
Interest rates are predicted to hover at 7 year lows and provide an incentive for buyers and sellers to enter the market.
Home Sales Pace:
The number of transact...
If you are looking for a value added way to connect with your sphere of influence - the Annual Home Valuation Review is a fantastic technique that provides clients with something they are always interested in knowing but never want to bother asking you: What exactly is my home worth?
By offering to provide an annual home valuation you are providing your sphere with timely, accurate information and more importantly you are putting yourself in a position to receive referrals. Let's look at the scripting:
Sphere members:
Good Morning…I am now offering a value update service to all my friends. It’s free and it’s not about selling your home. It’s a report that provides you with an estimated value of your home annually. A lot of people find it useful for estate planning, insurance, and for financial planning. Would you like a quick update on your home value?
Social Media Post:
Annual Home Value Update - Have you checked your home value on Zillow? It’s wrong. The reason. Zillow has neve...
What do you say when a seller asks you to discount your fee or worse the buyers agent fee when responding to an offer?
Your answer can set the stage for how the seller will approach all negotiations through out the sale. It can also impact how cooperating agents view your brand and future working relationship.
Watch this quick video for ideas on how to respond effectively and also how to respond when the seller complains that you sold the house so quickly they shouldn't pay you the full fee.
Do you need more leads, more listings, more buyers, and more closings?
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About Jim Remley
Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the age of 19 he began an unli...
What if you had a reason to call a For Sale by Owner or Expired Listing that created a sense of urgency and provided a real purpose behind every call? You can by using events.
Events are happening in your real estate business all the time. Closings, pendings, offers, even showings are events that create an opportunity to make contact with For Sale by Owners and Expired listings. By targeting the neighborhoods where these events occurred you can unlock more listings and more opportunities.
Check out this quick video for two scripts to begin using events as a marketing tool.
Do you need more leads, more listings, more buyers, and more closings?
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About Jim Remley
Jim Remley is a nationally recognized expert in the field of residential ...
I want to test the market...
I want to start high and work our way down...
I want some wiggle room...
Have you heard these comments from a seller during a listing presentation? Agents can often fall into the trap of allowing a seller to talk them into listing a home for far above what they know it will sell for and what the comparable properties in the market are receiving.
To avoid this fate trying using the One in a Million Script.
Watch as Jim demonstrates how to present the seller with three different pricing strategies that will motivate sellers to think about a strategy rather than just the asking price.
Do you need more leads, more listings, more buyers, and more closings?
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About Jim Remley
Jim Remley is a nationally r...
Will you discount your fees so I can buy this house?
A conversation that is happening more and more frequently is when a buyer asks you to reduce or remove your buyer side commission on your listing and pass the savings on to them.
Their argument is that they will simply "represent themselves". Of course the reality is that you will still be the one writing the offer, negotiating the sale, opening escrow, arranging financing, attending inspections, negotiating inspections, attending the appraisal, and attending to a million other unforeseen bumps along the way until you reach a successful closing.
So how do you respond to this request? Watch this quick video for three scripts to use in the field.
Do you need more leads, more listings, more buyers, and more closings?
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Fresh ideas, new scripts, cool tools, and the hottest trends in the real estate industry are coming your way. Have an amazing day!