Unlock the Secret to Real Estate Marketing Success with AIDA Approach
Hey guys, what's the best way to make your real estate marketing really pop, to come to life and generate more buyers and seller calls and emails and texts?
Well, the secret is using the AIDA approach, which stands for:
Attention
Interest
Desire
Action
I want you to go back and measure all your marketing against this standard. It's simple and easy to understand.
It starts with Attention.
Is the marketing you're doing grabbing people's attention, shaking them and saying, Hey, you gotta look at me?When you look at marketing in magazines, on television, or on the internet, it has to break through the other 5,000 advertising messages the average American sees every day. So how do we break through? A lot of times, it's by asking a question, using photography, or creating visuals that are funny, ironic, or shocking. If it's the same old boring photos and headshots that you see with most realtors, it won't do that. We have to get outside the box.
The...
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