How to Attract Top Agents to Your Brokerage: The Vision-Driven Strategy for Real Estate Success
How many agents have contacted you—called, texted, emailed—in the last 30 days to say they want to work for you? If that number is four or five, or even more, congratulations! You're in a position where you're attracting agents to your company. That’s a rare position to be in, and not many offices can say the same.
But if you're not attracting a lot of people, the question becomes: why not? There could be many reasons, but the number one thing we need to focus on is building a company that is attractive.
It sounds simple, but it's not. There are many factors involved. Agent productivity, the training and education you offer, and how your company appears from the outside all matter.
Do you have a great culture?
Are your agents engaged in the community?
Is your company active on social media?
Do you have a YouTube channel?
Do you have a great office environment?
Being a visible leader in the MLS and the market helps too. Your agents should be out there, talking...
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Our Leadership & Brokerage Coaching program is tailored to address key areas such as recruiting, retention, culture building, training, support, marketing, technology, and profitability.
In two one-hour monthly sessions, you will dive deep into these topics, guided by a core curriculum of ideas and unlimited time for questions and idea-sharing. These small group sessions provide a unique opportunity to connect with other like-minded office leaders, sharing experiences, and supporting one another's growth. You are encouraged to bring guests such as staff, sales managers, and ownership teams to these events.
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