How many of you are using cold emails to reach out to neighborhoods or farm areas?

If you’re not doing it yet, it’s something you might want to add to your toolkit. You don’t need to send thousands of emails—maybe just 50 or 100 at a time. Keep it manageable.

You might be wondering, “Jim, where do I find these email addresses?”

There are plenty of places to find them. One of my favorites is REDX. They often have email addresses for homeowners in certain neighborhoods. They might not have them all, but they have a surprising number. Once you have those email addresses, you can send out emails to solicit listings or at least start a conversation about potential interest in selling.

Here’s an idea: use the same script you’d put on a postcard or mailing and adapt it for email. Then, take an integrated approach—send both the physical mail and the email. You can also add “layers” by sending a text and running a social media...

I just received fantastic advice from the head of development at ChatGPT:

When using ChatGPT to generate content, many of us have fallen into the habit of simply asking it to write the article, blog post, or content for us. However, sometimes the output can sound too artificial, like it was clearly written by AI.

So, how can we improve it and make it sound more like us? The answer is to shift our approach. Instead of saying, "Write the article for me," we should say, "Help me write an article about this topic."

Using the word "help" triggers the system to prompt us with questions about the article we want to write.

This interactive exchange of answering and asking questions helps refine the article and shape it more in our own voice, based on the specific topics we want to address.

By following this approach, our writing will improve significantly, becoming more authentic and personalized.

So, make sure to utilize...