Quick question for you—since the beginning of the year, how much time have you invested in lead generation? Whether it's with your sphere of influence, open houses, FSBOs, expired listings, absentee owners, or geographic farming, where have you focused your efforts?

To maintain a consistent income without the ups and downs, you should be dedicating at least an hour a day to lead generation. But remember, we don’t do what we don’t schedule. If it’s not on your calendar, it’s unlikely you’ll actually do it. There will always be distractions pulling you away from this essential task.

Let me give you a simple strategy to ramp back up into regular lead generation. Because if you’ve been doing little to none for the past three to six months, jumping straight into an hour a day can feel overwhelming.

The solution? The Plus One Strategy.

It’s simple—just do one of these activities today:

• One call
• One text
• One video text
• One handwritten note
• One social media post

If you really wan...

Guys, I’ve got a great strategy for working with buyers. One of the biggest concerns buyers have is understanding the paperwork involved in real estate. It’s a real fear point—not just for buyers but for sellers too. But let’s focus on buyers for now.

Let’s take a different approach when handling paperwork with buyers. Here’s the worst thing you can do as an agent: You take a buyer out, show them homes, and they get excited about a specific one. Then, you bring them back to the office and say, “Okay, it’s time to write the offer.” You pull out 30–40 pages of paperwork, and suddenly, that excitement turns into hesitation. It feels like a bucket of cold water being dumped on them. They start second-guessing everything.

So, how do we prevent that? You take the sting out of the paperwork early. Here’s how:

During your initial consultation with the buyer, you say:

"One of the biggest value points I bring to the table is guiding you through the paperwork. There’s a lot—typically 30+ page...

Hey everyone, I've got a question for you:

What are your standout moments when working with buyers?

It's vital to consider the service aspect of our job: Service is what we do for our clients, while hospitality is about how we make them feel.

We are essentially in the hospitality business, aiming to create emotional, “WOW” experiences for our clients that leave them saying, "Wow, I can't believe what you just did for me."

These are the moments that lead to referrals and repeat business.

Let me share three examples of “wow” moments that can enhance your buyer representation business.

First, implement a pre-meeting questionnaire: Just like when you visit a doctor, send your clients a short questionnaire ahead of time. Let them know it will help you serve them better. If they don't complete it, suggest arriving 15 minutes early to the meeting to fill it out. This simple step can improve your presentation and service.

How many other REALTORS are doing this? Very few.

There's a new study out that shows that 77% of homeowners believe now is a great time to sell their home.

And when you combine that with a recent study we talked about — which is that 1 in 10 homeowners is going to place their home on the market over the next 12 months. And 63% of those will do it in the next six months alone.

Question is:

What are you doing about it?

We know 80% of your business is going to come from a direct result of your sphere of influence. Either direct business or referred business. So we need to dive into that first and foremost.

I'm going to give you three ways to have impact at scale with these folks.

1. A weekly email into your database.

This doesn't cost you a dime, but it's one of the most powerful things you can do to stay top-of-mind.

But that email has to be value-orientated. It can't be garbage that people are going to look at it as spam. It has to be high value.

What's the highest value of content we can do? Sharing your opinion a...