The Powerful 'Buyer Magnet' Strategy Every REALTOR Needs to Unlock More Listings!
Other than your direct sphere of influence, what’s the second-best source of business for REALTORS? Let me share my perspective and see if it aligns with yours.
We know 70–80% of our business comes from our sphere. So, what should we focus on to generate the remaining 20–30%? In my 35 years of coaching, I believe the biggest opportunity lies in your buyer pool.
Buyers are the ultimate magnet for sellers. The question is, are you using your buyers effectively as a lure? I call this strategy In Search Of (ISO) ads. Here’s how it works:
Think of yourself as a fisherman. The lure on the end of your line could be a free CMA or tips on getting top dollar for a home. But the best lure is a live buyer ready to purchase.
For example, if I have a buyer interested in a specific neighborhood, I’ll let the neighborhood know:
- "I’ve got a live buyer moving from Sacramento. They’re ready to purchase within the next couple of months, but nothing on the market has met their needs. Would you consi ...
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