What To Do After a Potential Brokerage Recruit Suddenly Goes Cold
You might’ve had a call where you had a great conversation with a potential recruit—someone you thought would join your company—and then suddenly they went cold. They didn’t join.
What happened?
Well, it’s not about your offer. It’s not about you, what you said, or didn’t say. It’s about their timing. Timing is unique for every agent. Every agent has a runway—that is, the time it takes for them to join your firm. Some have a short runway, some a long one, and others a really long runway.
It’s not about your timeline; it’s about theirs. And here’s the key: the fortune is in the follow-up. But you don’t want to apply pressure.
Here’s what the worst recruiter does: “Jim, we’ve got to get you over here. Let’s make it happen!”
That approach is all about your needs, not theirs.
People often have legitimate reasons they can’t make a change right now. They may have things going...
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