So, how are you going to communicate your buyer agent commissions now that the MLS policies have changed?

We can’t list them in the MLS anymore, and agents and offices are coming up with different approaches. I want to share one of my favorite ideas that I’ve seen a few offices implement.

One office is using a Google Sheet—a live, online spreadsheet. The Google Sheet lists all their property addresses in one column and the corresponding buyer agent commissions (BACs) in another. It’s simple but effective. Since it’s a live document, you can update it in real time. The sheet generates a URL, so anyone with that link can access it and see the current BACs.

Now, here’s the cool part: With that URL, you can create a QR code using any free online generator. Attach the QR code to your marketing materials, and when someone scans it, they’ll be taken directly to your Google Sheet with all the BACs. As you add or remove listings, the document updates...

Your website should be a magnet for potential clients. Think about it: when someone recommends you, the first thing others do is Google you. And if your website looks outdated, it's a turn-off. So, let's talk about how to create a standout website that dominates your market.

First, your website should reflect the lifestyle of your niche. If you're in a bustling city, showcase the urban lifestyle. If you're in a scenic area, highlight the natural beauty.

Second, make search functionality a priority. Your website should seamlessly connect to local MLS for easy property searches.

Third, make it hyperlocal. Your website should be a one-stop hub for all things community-related. Include tabs for relocation, buying, and selling. Also, keep your website dynamic by updating it regularly. Changing photos seasonally keeps it fresh and engaging.

Photos are paramount. Consider using AI tools to enhance and update them regularly.

Another must-have is a blog. Posting weekly about the local real...

Have you ever faced a bad review? If not, you will at some point in business. It's inevitable.

So, what's the game plan when it happens?

Here's a nugget: 94% of consumers, according to a recent study, let a bad review sway their decision to avoid a business.

You've probably done the same on Yelp or elsewhere. The key? It's not just the bad review itself, but how many positive reviews balance it and whether the business responded.

Surprisingly, 53% of consumers expect a business to respond to a bad review, yet 63% say businesses rarely do. Here's the kicker: 45% of consumers are still open to doing business with a place that got a bad review if the business responds.

The response is crucial.

So, how do you handle it?

Never argue, never say they're wrong. Instead, respond and swiftly take it offline.

For instance, "Thanks for sharing your feedback. Sorry your experience didn't meet expectations. Let's discuss this offline." Or, "Feel free to reach out with further comments. We're...

Hey folks, I came across a fascinating study—it revealed that a whopping 74% of consumers base their business decisions solely on the brand!

Now, let's shift the focus to your personal brand:

Imagine stacking it against the top 10 agents in your community—just you, not who you're working for. How do you measure up? Does your brand stand out, exuding a modern and sharp vibe, or does it seem dated, like a relic from the '90s or early 2000s?

To make a mark, focus on clean, sharp lines. Forget flashy taglines and funky logos. Your brand revolves around a clean picture and a stylized version of your name.

Remember, you're a personal brand in the real estate space, akin to the likes of Michael Jordan or LeBron James. With countless agents in the field, the key is to separate yourself by having a consistent and clean brand integrated throughout your marketing plan.

Everywhere people look—your website, digital footprint, social...

Hey guys, want to improve your Google rankings? Here's a quick tip: visit answerthepublic.com.

Once you're there, enter the search terms you want to rank highly for, such as "Medford, Oregon Real Estate" or "Buying a Home in Medford, Oregon."

By doing this, you'll receive a list of top search questions asked on Google. Utilize these questions to create an article for your website or blog. Incorporate SEO-friendly terms and address common search queries.

Posting this article on your website or blog will boost your search rankings since you're providing relevant content that people are searching for.

To streamline this process, AI tools like WriteSonic.ai can be incredibly helpful.

Simply input your question or article title, and the tool will analyze existing articles on the internet. It will then generate a well-written article for you to post on your website, making your job easier.

With this valuable tip, you can...