7 Questions Every Broker Should Answer to Keep Agents Loyal & Boost Retention!
Let’s do a quick quiz for team leaders and brokerage owners to test how well you know your agents. This is essential for agent retention. While recruiting is critical, retaining your agents is just as important—if not more so. Retention is all about re-recruiting your agents consistently: every week, every month, every year.
Here’s the key: friends don’t leave, and friends refer friends. Your agents—your customers—need to see you as more than just their leader. They need to see you as a friend. And that kind of relationship only happens when you invest time in them and approach your interactions relationally, not transactionally.
Many brokerage owners and team leaders make the mistake of thinking transactionally. They view agents as numbers in a model—hiring 10 new agents a month and watching eight leave. It’s a churn-and-burn approach that feels like a meat grinder.
That’s not how you build a strong company.
A successful...
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