Why Agents Leave Your Brokerage (And How to Stop It): Proven Retention Strategies for Team Leaders
Have you ever lost an agent? I have.
If you're a broker owner or a team leader, you probably have too. At some point, an agent decides to leave, and it feels terrible—like getting punched in the face. It's emotional, and you might wonder: Why did that happen? Was it my failure, or is it just part of the industry?
Here's the hard truth: it often is a failure on our part.
Specifically, it's a failure to understand where that agent was in their career. And that failure stems from a lack of communication with the agent.
Retention—that's what we're talking about here. Keeping agents starts with building relationships. And relationships come from spending time with your agents.
Time leads to relationships, and relationships lead to retention. So, the first step is spending more time with your agent team.
Now, you might say, “Jim, I’ve got a 200-agent office. There’s no way I can spend more time with all of them.” But it’s not about hours of...
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Ready to Grow Your Brokerage or Team?
Our Leadership & Brokerage Coaching program is tailored to address key areas such as recruiting, retention, culture building, training, support, marketing, technology, and profitability.
In two one-hour monthly sessions, you will dive deep into these topics, guided by a core curriculum of ideas and unlimited time for questions and idea-sharing. These small group sessions provide a unique opportunity to connect with other like-minded office leaders, sharing experiences, and supporting one another's growth. You are encouraged to bring guests such as staff, sales managers, and ownership teams to these events.
To ensure maximum accessibility and convenience, every session is recorded, and comprehensive notes are provided for your reference.
