How to Reset Unrealistic HGTV-Inspired Buyer Expectations (And Win The Sale)
Do you think your buyers have unrealistic expectations about the homes they’re seeing because of TV shows about housing, fixing up, and flipping?
The answer is absolutely yes.
In fact, 73% of homebuyers have unrealistic expectations based on their TV viewing habits.
So, what can we do about it? We can either do nothing and have them feel disappointed every time they walk into a house, or we can reset their expectations and shift their mindset. Here’s how we do it.
Many of us are already using buyer questionnaires before meeting with clients—sent via text, JotForm, or Google Forms. These questionnaires help us understand their needs. One useful question to add could be:
"Do you watch reality TV about housing? If so, what are your favorite shows?"
When you get this feedback, it gives you insight and lets you address the issue during your first meeting.
For example, in your buyer presentation, you might say:
"Hey, I noticed you like to watch reality TV about housing....
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