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Stop the #1 Mistake Holding Back Your Brokerage: How to Recruit Top Agents Consistently!

 

As a real estate broker or team leader, there’s one thing that might be holding you back from growing your team: distractions. Whether you realize it or not, your main job as a team leader or brokerage owner is to recruit experienced agents every single day.

If you’re not recruiting, you’re not bringing in new "customers." And here’s the shift: when you transitioned from being a superstar agent, closing millions in sales to leading a team or brokerage, your focus changed. You’re no longer selling real estate to buyers and sellers. Your agents are now your customers, and the more agents you have on your team or in your office, the more profit you bring home.

Here’s the catch: as soon as you stop recruiting, you cap your ability to earn. Unlike being an agent, where sales directly increase your income, being a team leader requires constant recruitment to grow.

Your ultimate goal should be getting out of production entirely. And there’s only...

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