Hey guys, I want to give you a strategy as we head into the busiest season of the year for listings—February, March, April, and May. This is when the most homes hit the market, so it’s the perfect time to ramp up your efforts.

I’ve got two strategies that can help.

1. Create a Real Estate Resume

A real estate resume highlights your background, skills, education, and successes. Keep it simple—just a one-page document. You can use Canva, where you'll find plenty of great resume templates. Pick one, customize it, and build out your real estate resume.

Once it's ready, send it out to your entire database with a cover letter. The letter should say something like:

"As we enter the busiest season of the year, I wanted to share my real estate resume in case you know any buyers or sellers looking for an agent. I’d love to interview for the job of helping them buy or sell their home."

This positions you as a professional and keeps you top of mind with potential clients.

2. Build & Share Y...

As we gear up for the bustling spring and summer real estate market, it's crucial to leverage our networks effectively.

How do we elegantly request referrals and direct business?

Enter the real estate resume strategy.

Just like crafting a resume for traditional employment, create a polished document highlighting your real estate expertise: experience, market performance, education, skills, testimonials, and office history.

Distribute this resume physically and via email to your entire database. Accompany it with a cover letter emphasizing your readiness for the busy season and encouraging recipients to share your resume with potential buyers or sellers. Keep it concise, yet professional.

This approach conveys authenticity and seriousness, distinguishing you from agents solely focused on humor or gimmicks.

By showcasing your dedication to your profession, you establish credibility and foster genuine connections. It's not just about being funny; it's about meaningful engagement. Th...