Mastering the Art of Real Estate Relocation: Your Ultimate Guide to Winning the Hidden “40% Market”
Did you know that around 40% of business in most markets involves relocation?
This means people are moving within or out of your area due to various factors like jobs, financial changes, or retirement. In today's market, most relocations are motivated by necessity rather than choice.
To tap into this market, let's focus on strategic steps:
First, ask yourself if the term "relocation" appears anywhere in your marketing. If not, add it today: business cards, website, personal flyers—everywhere. Make it an SEO-friendly part of your business model.
Next, think about what your web pages convey about relocation.
Do you offer a downloadable relocation kit or area videos? Here's a top tip: Create a YouTube channel specific to your market. Share videos about the top 10 TripAdvisor-recommended things to do in your area. Link it to your website for engaging content.
Consider where relocators frequent—hotels, RV parks,...
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