Here's an interesting question for you coming into the new year:

How many clients did you fire in 2021?

If the answer is zero, then that tells me as a coach that you don't take your time as seriously as you should.

You see, we all have a value of our time. And we can all figure it out quickly. We can take the 2000 hours an average agent works for a year and divide it by our gross income for last year. And you'll know exactly how much you're making per hour.

So if you made $100k, for instance, divide it by 2000, and you made about $50 per hour. If you made $200k, then you made about $100 an hour and so on.

Let's say that you're at the top, you know, you're doing $200k-$300k a year. Meaning, your time is worth $100-$150 an hour, which is very true for many of my coaching students (and even far more than that), but they're not saying "no" enough.

Here's what I mean:

If you have somebody that's wasting an hour of your time and your hour's worth a hundred dollars an hour -...