I recently learned a great secret about social media advertising from Gary V's head of marketing.

This strategy brought them a 160x return on investment, so it definitely works. Typically, we as business owners focus on creating the most creative and visually appealing ad, as well as targeting the right audience.

However, we often forget about engagement, which is the third important component...

The algorithm watches for engagement, and when it sees it, the algorithm promotes the post to more people. This is why some ads are successful and some aren't.

One way to "juice" engagement is to start with a core group of advocates and ask them to comment on the post. We can also ask our sphere of influence for help. We can say, "Hey guys, please comment on my ad if you like it. Let me know what you think."

Most people who are close to us are happy to help.

Engaging with comments is important. We should respond to...

I recently heard a great story about a real estate agent who moved to a new market and didn't know many people. She knew it would be challenging to succeed without a sphere of influence, so she came up with a brilliant strategy:

She researched the top 10 things people want to do in the area and created a video about each of them. She then posted the videos on YouTube and TikTok, and connected them to her website and blog.

By doing this, she was able to reach a wider audience and get her name out there.

She also used Facebook and Google pixels to remarket to people who visited her website, and started putting ads in front of them.

This strategy paid off, and it paid off big:

She went from zero to 10 million in business in just one year!

If you're interested in trying this strategy, don't worry - it's not technical or difficult. Everything you need to know can be found on YouTube, and most of it is free. The only cost is for ads, but...

Jess Lenouvel is a real estate marketing expert, author, and founder of The Listings Lab. In an age where algorithms rule our lives, her innovative approach bucks the traditional real estate mold and gives agents back their time and freedom without sacrificing growth or peace of mind. With an emphasis on marketing, personal connection, and timeless principles, Jess is a thought leader in the industry, enabling real estate agents to thrive in both their professional and personal lives. Listen to this episode and learn why identifying a niche is critical to creating a winning strategy, the nine posts that are critical to attracting (instead of chasing) your ideal client, how to choose your platform, and how to build your audience. Bring a pen because you will want to take notes!

Hey guys, what's the best way to make your real estate marketing really pop, to come to life and generate more buyers and seller calls and emails and texts?

Well, the secret is using the AIDA approach, which stands for:

Attention
Interest
Desire
Action

I want you to go back and measure all your marketing against this standard. It's simple and easy to understand.

It starts with Attention.

Is the marketing you're doing grabbing people's attention, shaking them and saying, Hey, you gotta look at me?When you look at marketing in magazines, on television, or on the internet, it has to break through the other 5,000 advertising messages the average American sees every day. So how do we break through? A lot of times, it's by asking a question, using photography, or creating visuals that are funny, ironic, or shocking. If it's the same old boring photos and headshots that you see with most realtors, it won't do that. We have to get outside the box.

The...

Hey guys, in real estate, we often hear the word "affordability". What does it mean and how can we break it down for our clients? Affordability has three components.

The first one is how much people are making. In the last year, on average, wages have gone up a little over 7%. So people are making a little bit more, which means they can afford a little bit more in their house.

The second leg of this is housing prices. Housing prices have flattened out compared to what we were seeing in 2019 and 2020, and in some markets, we're seeing some declines. Last quarter, home prices decreased by about 4%, which is significantly less than the double-digit gains we have seen in previous years.

The last component is interest rates. Interest rates are having the biggest impact on affordability. But it is important to remember that when buying a home, home prices are permanent, but interest rates and wages are temporary. As wages generally...

As a coach, I tell my students that if they want to be highly visible on social media, they need to meet a minimum standard of five posts a week, two videos, and two stories.

Visibility is more important than ability because if you're invisible, no one knows to do business with you, no matter how good you are.

But many students struggle with knowing what to post. That's why I recommend two game-changing ideas:

1. Educational marketing: When was the last time you posted something educational on social media? Try to educate your audience about the real estate market. You could talk about interest rates, inspections, appraisals, down payment programs, and much more. People love learning new things, and an educational post will establish you as an expert in your field.

2. Opinion posts: People want to hear your professional opinion, and they trust experts who deliver them. Think about highly paid professionals like doctors and...

How old were you when you moved out of your parents' house? And how old were you when you purchased your first home? New information from the National Association of REALTORS shares the latest data with us on the averages in the US. The average age of someone leaving their parents' house today is... drum roll... 26 years old. And the average age for them to purchase their first home is 34.

So I'm gonna challenge you. Put this out on a social media post and ask that question:

When's the first time you moved outta your parents' house? When did you buy your first house? You're gonna get a ton of responses. Then answer the question yourself like I did recently, and I got a huge response on this, and my answer was, I moved out at 17. I bought my first house at 19.

Then you might dig deeper and say, what's preventing you from taking that next step? If you have some people say, well, I'm not a homeowner yet. Get into that...

Here's a quick question:

Have you offered your concierge services to all of your clients?

First of all, what's your concierge services? That means that you are the point of contact for anything that has anything remotely to do with real estate, for all of your sphere of influence. And your farmer areas. And your social audiences. So in all those categories, I want those people to think of you when they need a plumber, an electrician, a carpet layer, etc. They're thinking about you before they think about anyone else because you're the main point of contact.

Now, how do you insert value so that they actually make that call instead of just Googling it? Well, here is the way you insert value:

First of all, you gotta talk about it and you should say something like this, "Hey, you may not be aware of this, but I want to act as your real estate concierge for anything that you have related to your house. Whether it's landscaping, a new...

If you're looking for a way to quickly ramp up your business—if you're having a little bit of a slow time, or even if you're not—and you want to lead generate in a simple, easy, and organic way, let me give you the 20 messages a day strategy.

The 20 messages a day strategy is very, very simple.

I'm gonna use my social media account. You can pick your one: Instagram, Facebook, wherever. I'm gonna go to my friend's list of my following, my group, my audience, and I'm just gonna pick 20 people. And I'm generally just gonna start at the A's and work my way down. Or start a Z's and work my way up.

But I'm gonna click on each individual profile of those 20 different people. I'm gonna find something interesting, something they've posted that really catches my interest. Maybe they went to a restaurant, they went on vacation, they went to a certain business that you frequent, they bought something super cool,...

Hey, you know what's interesting? The least interesting thing about you.

And you know what the least interesting thing about you is? That you sell real estate.

I know it's hard to hear, but that's the truth. When people look at you, if you're just one dimensional, and all you talk about is real estate pretty soon they're gonna get bored with you as a person. Why? Well, they're gonna relegate you to noise because every time they listen to you or look at your feeds, they're only gonna hear about real estate. And people get tired of it.

What people want is fresh, new, exciting, and different content. So I want you to think about the five persona strategy.

When it comes to your tombstone, what do you wanna be known for after we're all gone?

You're probably not gonna talk a lot about real estate. You might say you're a REALTOR, but what else was exciting about you? What else was different about you?

Could be that you're...