Hey guys, I want to give you a strategy as we head into the busiest season of the year for listings—February, March, April, and May. This is when the most homes hit the market, so it’s the perfect time to ramp up your efforts.

I’ve got two strategies that can help.

1. Create a Real Estate Resume

A real estate resume highlights your background, skills, education, and successes. Keep it simple—just a one-page document. You can use Canva, where you'll find plenty of great resume templates. Pick one, customize it, and build out your real estate resume.

Once it's ready, send it out to your entire database with a cover letter. The letter should say something like:

"As we enter the busiest season of the year, I wanted to share my real estate resume in case you know any buyers or sellers looking for an agent. I’d love to interview for the job of helping them buy or sell their home."

This positions you as a professional and keeps you top of mind with potential...

Okay, guys, here’s some great language to use with buyers who are on the fence. When you’re following up—because we should all be following up—you can say something like this:

“Hey, I just wanted to touch base with you and let you know I’ve been thinking about you. Now that we’re in a new year, I wanted to talk to you about all the new listings starting to hit the market. February, March, April, and May are when we see the most listings, which means the most opportunities. In fact, we have 10% more inventory on the market this year compared to last year. So, I wanted to reconnect and see if we could start looking at some properties together.

“Now, I know you might have some concerns about pricing and finding the right value. Here’s the key message: When you work with me, we’re not buying the market—we’re buying a specific home. My job is to ensure you get the absolute best pricing and value on the home that fits...