Congrats on meeting with a "For Sale By Owner." But what comes next? How do you stay engaged with them over the typical four to six weeks it takes for them to decide to list with a REALTOR—something that 92% of them eventually do?

Allow me to share a handful of strategies to maintain contact during this critical phase. It all begins with obtaining their permission for follow-up. Consider something like this: "While I'm not here to ask about listing, I can provide valuable insight on your competition. Want to know which listings are your peers' top choices? I'll send you the info, and I'll even pinpoint your strongest rival.”

Another approach is offering a full Comparative Market Analysis (CMA) or, as we term it, a Total Market Overview (TMO). If they mention having received CMAs already, you can explain the difference by saying, "I offer a TMO—Total Market Overview. It covers the national, state,...

Hey there, I've got a winning strategy for dealing with expired listings and for sale by owners:

Cold texting.

In today's age, people often ignore unknown calls. So, why not consider a more effective approach? Cold texting can be a game-changer, and adding a personal touch through video texts sets you apart.

Let's talk about expired listings. Craft a concise cold text, incorporating a hyperlink for more info.

For example: "Hey, I specialize in unique home-selling strategies. Want to chat? Check out my real estate resume here." (This link could lead to your LinkedIn or Instagram profile, even a Google Doc or a dynamic success portfolio.)

Alternatively, for a video text: "Thinking of relisting your home? Planning to interview new agents? Take a quick look at my marketing plan." This is especially impactful if you have a comprehensive 50-point marketing plan like the one in my coaching program. Showcasing...

Let's say you have an active, qualified buyer who wants to live in a certain neighborhood. But you've shown them everything and can't find what they're looking for.

One technique to try is to identify any for sale by owners in that market that are either new for sale by owners or what I call "legacy" for sale by owners. Meaning, people that were on the market three, four, five, six months ago, even as much as a year ago.

We give you some great techniques to do that over erealestatecoach. But then the question is, what do we do once we are making the call to these for sale by owners?

What do we say to let them let us in the door? I'm going to give you the script that I'm going to put it down below. So you have it. And if you like this script, and you'd like to see more, I can share with you where you can find more of these scripts. But here is the script:

"Good morning. I noticed you have a home for sale in Laurelwood. And just wondering if...

What is a Legacy FSBO?

This is someone that put their house on the market but then they got cold feet, or they got tired, or maybe frustrated so they removed their yard sign and threw in the towel.....but they forgot to remove their listing from all the places they may listed their home, places like FSBO.com, and others. (Google FSBO's in your city for a complete list of sites that may contain Legacy FSBO's)

This provides you with a unique opportunity to reach out to these potential sellers. For instance you might say something simple like:

"Hey, I just was doing some deep research in your neighborhood this morning and I noticed you had your home on the market last June. Just a quick question, would you still consider selling to a cash buyer? Would you still consider selling for the right price? Would you still consider selling to a qualified buyer? Because I've got a really strong group of buyers that are out in the marketplace looking right now. If you've ever considered, still...

 It was an honor to have Joe Sesso on our eRealEstateCoach podcast program! Joe is the National Speaker and National Sales Director for Homes.com.

Since 2008 Joe has traveled the country speaking to more than 35,000 real estate professionals in 49 states on how to sell more real estate and build independent wealth using proven sales techniques and technology.

During the show we discussed his latest book - Secrets of Top Selling Agents featuring Alexis Bolin, Dirk Zeller, Michael J. Maher, Leigh Thomas Brown, Marki Lemons-Ryhal, Sherri Johnson and the late Howard Brinton! Joe was even kind enough to allow me to contribute a chapter to the book focused on For Sale By Owners! 

Get ready to learn the best habits, mindsets, and tactics of super producer's in real estate.

What if you had a reason to call a For Sale by Owner or Expired Listing that created a sense of urgency and provided a real purpose behind every call? You can by using events.

Events are happening in your real estate business all the time. Closings, pendings, offers, even showings are events that create an opportunity to make contact with For Sale by Owners and Expired listings. By targeting the neighborhoods where these events occurred you can unlock more listings and more opportunities.

Check out this quick video for two scripts to begin using events as a marketing tool.

Do you need more leads, more listings, more buyers, and more closings? 

Explore Mastery Classes:

• Open House Mastery 
• For Sale by Owner Mastery
• Expired Listing Mastery
• Sphere of Influence Mastery
• Business to Business Lead Generation Mastery

Weekly Coaching Program: 

• The Path Performance Coaching Platform

About Jim Remley

Jim Remley is a nationally recognized expert in the field of...

In a recent study conducted by Zillow Research it was found that 52% of homes now on the market are owned by First Time Home Sellers! As the millennial generation has matured and become a dominate force in the home buyer market they are now crossing over and becoming a dominate force in the home seller market. As the average millennial is aged 24-38 many are looking forward to moving up to their second home.

When you consider this generation’s preferred method of communication this presents an opportunity for savvy real estate professionals looking for an edge in a competitive market. How? Millennial's don’t call each other they text each other. The exciting thing about texting is that over 90% of texts are read and responded to within 5 minutes!

How can you apply this to real estate lead generation? Consider if you were targeting For Sale by Owner or Expired Listings. Instead of calling a homeowner and not getting through what if you cold texted the homeowner? 

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