Want to know the number one mistake new brokerage owners and team leaders make?

Focusing on recruiting new agents.

When we enter this industry, we often have an ego, thinking we can coach and train people to be super successful. We have a passion for training and coaching, which leads us to believe we should direct that passion towards new agents.

But here's the problem:

There's an 87% attrition rate in our industry.

This means almost nine out of ten new agents you recruit will fail. You might think you can change that, but this number has been consistent over the last 30 years. It doesn't matter how good a coach or trainer you are, how good your brand, systems, CRM, website, or lead generation are. It's about what the new agents implement. No matter how good we are as mentors, some of them just won't take action.

All that being said, we were all new agents once. But those of us watching this today are part of a very small minority—the 10% who made it. And within that group,...

Hey guys, do you want to be a little bit more assertive, not aggressive, but assertive in your market? Let me give you a technique, a tip, and I love this idea. It came from one of my coaching students, and that is the idea of a real estate resume.

So, you are interviewing for a job when you're working for a buyer or a seller, and how many times in the real world, when you get a real job, you have to turn in a resume almost a hundred percent of the time. But what if you just become proactive and you create a real estate resume and you give it to everybody in your database? And you say, "Hey, I'm accepting new buyers and new listings for the spring market coming up, and I just thought I'd give you my real estate resume that you can share with your friends and family about my background as a realtor and my qualifications to help them with all their real estate needs. Here's a copy of it. Feel free to share it with your...