The “Pre-suasion” Secret for Attracting Top Agents to Your Brokerage Faster Than Your Competitors
Have you ever had someone in your company say, "Geez, I can't believe how great it is here. I wish I had made the move years ago"? This has happened to me so many times as a brokerage owner. It often took years to recruit them, and once they join, they're like, "This is amazing. Why didn’t I do this sooner?"
It’s frustrating for us as brokerage owners and team leaders, but there’s something we can do about it.
The strategy is called “presuasion”—not persuasion, but “presuasion.”
What does that mean? It’s about taking a more casual approach to recruiting, in some ways, and showing people what they could experience if they joined you.
How do you do that? The easiest way is through testimonials from your agents. But not just from the agents who’ve been with you the longest—the best ones come from those who have joined most recently. When new agents say, "I wish I had joined six months or two years ago," grab that...
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