I've got a story from my trip to Boston with my wife. While our son was in summer camp, we embarked on a delightful foodie tour of Little Italy, guided by an amazing teacher turned tour guide. He shared the rich history of the area, led us through fantastic shops, and treated us to mouthwatering cuisine. Toward the end, he pulled off a brilliant move relevant to your real estate efforts.

As we basked in the afterglow of a satisfying tour, he proposed a group photo. After the snap, he asked, "Who wants a list of all the restaurants we visited today? Just give me your email, and I'll send it over."

We all gladly obliged. Upon reaching home, his email contained the promised picture and the tour's culinary highlights. Here's the genius part: he added a well-placed plea for a review, taking advantage of our post-tour excitement. We promptly provided a glowing review.

He went further, offering even more value. For...

Hey folks, let's step into my DeLorean and journey back to January 1st. Time to take a look at what you've achieved from then till now. Join me as I walk you through a self-evaluation of 10 pivotal actions.

First off, calls. Have you connected with everyone in your database? A quick chat or two?

How about personalized texts or DMs? Opting for video texts is even better.

Emails - have you sent individual, meaningful emails to each database entry? And what about bulk emails? Regular newsletters, monthly or more?

Are you leveraging audio snips? Those small audio messages can make an impact. And video messages? The personal touch goes a long way.

Speaking of impact, client events. Have you hosted any this year? If not, consider it. Networking meetings also count.

Have you engaged in one-on-one conversations over coffee or meals? How many times a week?

Now, let's talk about social media. Are you consistently posting five...

Hey guys, what if I told you that today may be a better time to sell your home than even last year when rates were 4%?

Let me give you the data (and a script you can use):

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“According to the National Association of REALTORS, home prices are now only $4,000 away from their all time high last June, and we are at 11% less inventory than we were at that time.

The other great thing that is happening in this market is that sellers are now back to getting 100% of our asking price on average in our market. And get this: 37% of sellers are selling for over full price.

So this is a market that is a great market for sellers in most price bands. If you're thinking about selling, I'd love to chat with you. I'd love to have you send me a text or a quick call.

Let's talk about what it might look like for you to put your home on the market.”

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That's the script I want you to use. That's the script I want you to put out because...

In a study of 10,000 sales calls, two different scripts were tested to set appointments with sales professionals.

I'll share those scripts with you, and I want you to think about which one you believe was more effective.

Script one: "I'd love to talk to you about a game-changing idea I just came across."

Script two: "I'd love to get your opinion on something."

Now, which script do you think had a higher success rate? Well, script two, where we asked for their opinion, outperformed the other script by a staggering 700%.

People love giving their opinion. It's irresistible. We see it on social media all the time. So when we use this language in our sales approach, it engages and opens up the conversation.

Try incorporating it when selling homes, talking to buyers, or engaging with sellers.

For example, ask Mr. and Mrs. Buyer, "I've found a few homes that could be a good fit. Can you tell me your opinion? Which...

I just received fantastic advice from the head of development at ChatGPT:

When using ChatGPT to generate content, many of us have fallen into the habit of simply asking it to write the article, blog post, or content for us. However, sometimes the output can sound too artificial, like it was clearly written by AI.

So, how can we improve it and make it sound more like us? The answer is to shift our approach. Instead of saying, "Write the article for me," we should say, "Help me write an article about this topic."

Using the word "help" triggers the system to prompt us with questions about the article we want to write.

This interactive exchange of answering and asking questions helps refine the article and shape it more in our own voice, based on the specific topics we want to address.

By following this approach, our writing will improve significantly, becoming more authentic and personalized.

So, make sure to utilize...

Hey guys, I have a quick tip regarding Instagram's algorithm:

There have been some recent changes, and it's important to stay updated. Here are the key changes:

Firstly, they no longer recommend using 8 to 15 hashtags like we used to. Instead, focus on using 3 to 5 hashtags. However, the emphasis now is on creating better descriptions and captions. It's preferred to include the tags within the captions. So, start writing more compelling captions, and there are helpful technologies like ChatGPT that can assist in creating SEO-friendly captions.

Another important aspect is video content. Instagram prefers that you edit videos within the Instagram app itself, rather than using third-party apps and bringing them into Instagram. For instance, avoid creating a video on TikTok and directly transferring it to Instagram. Instagram sees TikTok as a direct competitor, so keep that in mind when producing video content.

...

If you want a fun (and impactful) message to put on through your marketing channels, try something like this:

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Hey guys, want a surprising real estate market statistic?

Here it is:

35.2% of sellers are receiving over full price when they close on a transaction.

Despite the talk of a real estate recession, it's a different kind of market. Low inventory due to sellers holding onto their homes with great interest rates has created strong demand. When a house hits the market, sellers are getting incredible activity and many are selling for over asking price.

So, if you or someone you know is thinking about selling, now is the time.

It's actually a great time to sell a home, contrary to what the news media may say. The market is unique and unlike anything we've seen before. Don't let the headlines mislead you.

I'm here to help you navigate this market and discuss any real estate questions or concerns you may have....

Hey guys, June is National Home Ownership month.

This is a golden opportunity to reach out to all the homeowners in your database and provide them with a quick equity assessment.

Let's make the most of it! Instead of reaching out to one homeowner a day, let's aim for two or three. We can really make an impact this month. So here's the plan:

I'm going to use my favorite platform, https://www.narrpr.com/, which is free for every REALTOR.

It allows me to create a visually stunning, 81-page CMA (Comparative Market Analysis). But I won't just send them the paper CMA. I'll create a video using BombBomb or loom.com. In the video, I'll say,

"Hey, Mr. and Mrs. Jones, did you know that it's National Home Ownership Month? I wanted to provide you with an update on your home equity. There have been some significant changes in the market, and I want to keep you informed. So, here's a personalized report for your...

Quick question:

When was the last time you visited your own website? Not Zillow or your MLS, but your personal website?

Let's be honest, many agents forget about it after setting it up. They think it looks good and move on.

But here's the issue: your clients won't use your website unless you do and show them how. So, here's what you need to do. Pretend you're a buyer and go on your website, familiarize yourself with it again because it's been a while. I recommend using Loom (loom.com) to record a quick video tutorial on how to use your website.

In the video, you can say, "Hey guys, I'm thrilled to be working with you. I wanted to give you a quick tour of how to search the MLS on my website. It'll be simple and fun. In just two minutes, I'll show you how to get started."

Then, guide them through finding properties, creating searches, saving searches, and what to do when they find a property they like and want...

As a real estate professional, I often get asked about the biggest demographic group that's currently buying homes.

Well, the answer might surprise you:

It's millennials!

In fact, they make up the vast majority of buyers on the market. So, if I want to get these potential buyers off the fence and into homeownership, I need to focus on their motivations, not just on getting more business.

Here are the top three reasons why millennials are buying homes.

1. Millennials want to build equity in their own home instead of building someone else's equity through rent payments.

This is a powerful message that needs to be a part of our marketing campaigns. Have you ever stopped to think that every time you make a rent payment, you're helping someone else build their wealth? What if you could start building wealth for yourself and your family by owning your own home? Homeownership is within everyone's capability, and I can help...