Here's a quick video idea that'll resonate with everyone:

Are you a fan of bargain shopping? I sure am! Everyone loves a good deal, no matter their financial status. In fact, even decamillionaires—those with over $10 million in wealth—are big bargain hunters in real estate. So, here's your engaging content for this week:

Start with this:

"Do you love snagging a deal like I do? I'm all about finding amazing bargains. Let me clue you in on how you can score an incredible real estate bargain right now.

As you scan the market, you'll notice two distinct trends. On one hand, homes priced right and in great condition are getting snapped up within weeks.

Then, there's the second category—properties that have lingered because they might have been initially overpriced or needed some TLC. If a property sits for more than 30 days, sellers often start to realize they missed the mark on pricing or...

Did you know that around 40% of business in most markets involves relocation?

This means people are moving within or out of your area due to various factors like jobs, financial changes, or retirement. In today's market, most relocations are motivated by necessity rather than choice.

To tap into this market, let's focus on strategic steps:

First, ask yourself if the term "relocation" appears anywhere in your marketing. If not, add it today: business cards, website, personal flyers—everywhere. Make it an SEO-friendly part of your business model.

Next, think about what your web pages convey about relocation.

Do you offer a downloadable relocation kit or area videos? Here's a top tip: Create a YouTube channel specific to your market. Share videos about the top 10 TripAdvisor-recommended things to do in your area. Link it to your website for engaging content.

Consider where relocators frequent—hotels, RV parks,...

I've got a hypothetical scenario for you:

Imagine a buyer walks in and says, "I want to buy this specific house. We've found it online and want to pay you directly. Convince me why your fee, whether it's 2%, 2.5%, 3%, or whatever you charge, is worth it. What value do you offer beyond finding the house?”

Remember, they've already found it. This is crucial for buyer representation. Let me share some ideas about this, drawn from my experience teaching the Accredited Buyer's Representation (ABR) class for NAR for a decade:

Let me guide you through building value. When working with buyers, start using this language: “You know, finding a house is surprisingly straightforward. My real work begins once we've found the house.”

It's crucial to show that the house hunt isn't the challenge; anyone can do that.

Then continue:

“But what I do is special. Here's what I do: First, I conduct thorough research on the house. I...

In the fast-paced and competitive world of real estate, there are bound to be periods of slow sales. During these times, it's crucial to keep your team motivated and focused on achieving their goals. By implementing effective strategies, you can inspire and energize your real estate agents, ensuring they stay productive and positive even when the market is challenging. In this article, we will explore seven proven strategies to motivate your real estate team during slow sales periods.

1. Review and Set S.M.A.R.T Goals

 During slow sales periods, take the opportunity to review your team's performance and set new goals. Use the S.M.A.R.T goal-setting framework, which stands for Specific, Measurable, Achievable, Realistic, and Time-bound. Instead of vague goals like "increase sales," encourage your team to set specific objectives such as "generate 20% more listings in a specific region" or "increase new seller leads by 10%."

By setting clear and measurable goals, you...

During this episode of the podcast listen as Caroline Hobbs provides deep insights into how using cutting edge technology can be the ultimate differentiator for real estate companies and agents.  Caroline is the visionary founder and Chief Broker of Reward Realty. Her team brings unparalleled commitment and tech proficiency to Silicon Valley's real estate scene. Her journey started in 2008 at a national franchise where she mastered database management. In 2013 she addressed agents' system management challenges by establishing Reward Realty as an entity that reflects her passion for real estate and technology.  Join us as Caroline outlines her cutting edge strategy!

I want to highlight three key stats that drive our real estate business:

First, about 80% of our business consistently comes from our sphere of influence, no matter what we do.

Second, an impressive 53% of today's industry transactions are from millennials.

Lastly, a Nielsen report reveals that a significant 92% of consumers trust family and friends over advertising. This underscores the importance of reviews and recommendations.

Now, let's dive into these areas and ask ourselves what we've done in the last six months to strengthen our sphere of influence, boost sales, and expand our reach.

Consider this: In a changing market landscape, where factors like interest rates and conditions influence sales ratios, it's crucial to grow our audience.

If your sphere of influence isn't growing, you might already be experiencing a decline in business due to lack of proactivity.

But it's not just about quantity; quality...

I've got a story from my trip to Boston with my wife. While our son was in summer camp, we embarked on a delightful foodie tour of Little Italy, guided by an amazing teacher turned tour guide. He shared the rich history of the area, led us through fantastic shops, and treated us to mouthwatering cuisine. Toward the end, he pulled off a brilliant move relevant to your real estate efforts.

As we basked in the afterglow of a satisfying tour, he proposed a group photo. After the snap, he asked, "Who wants a list of all the restaurants we visited today? Just give me your email, and I'll send it over."

We all gladly obliged. Upon reaching home, his email contained the promised picture and the tour's culinary highlights. Here's the genius part: he added a well-placed plea for a review, taking advantage of our post-tour excitement. We promptly provided a glowing review.

He went further, offering even more value. For...

Hey there, I've got a winning strategy for dealing with expired listings and for sale by owners:

Cold texting.

In today's age, people often ignore unknown calls. So, why not consider a more effective approach? Cold texting can be a game-changer, and adding a personal touch through video texts sets you apart.

Let's talk about expired listings. Craft a concise cold text, incorporating a hyperlink for more info.

For example: "Hey, I specialize in unique home-selling strategies. Want to chat? Check out my real estate resume here." (This link could lead to your LinkedIn or Instagram profile, even a Google Doc or a dynamic success portfolio.)

Alternatively, for a video text: "Thinking of relisting your home? Planning to interview new agents? Take a quick look at my marketing plan." This is especially impactful if you have a comprehensive 50-point marketing plan like the one in my coaching program. Showcasing...

In the competitive world of real estate, having a strong company culture is essential for attracting and retaining top-performing agents. A positive and engaging culture not only boosts agent satisfaction and motivation but also sets your brokerage apart from the competition. Building a unique company culture requires a thoughtful and intentional approach that aligns with your brokerage's values and goals. In this comprehensive guide, we will explore the key steps to building a strong company culture in your real estate brokerage.

1. Define Your Core Values and Mission

Defining your core values and mission is the first step in building a strong company culture. These foundational elements serve as guiding principles for your brokerage and shape the behavior and decision-making of your agents. Take the time to articulate the core values that reflect the essence of your brokerage and the qualities you want your agents to embody. Consider values such as integrity, collaboration,...

Joshua Smith is a real estate living legend and someone everyone should listen to (oh and by the way he just had his best month ever in real estate)! Selling 48 homes in his first year, he since sold 7000 homes been voted 30th Top REALTOR in America by the Wall Street Journal, and is ranked in the Top 1% of Realtors/Team Leader in the World. He is the Founder and Host of the GSD Mode Podcast. This episode is packed with specific strategies on ramping up both your listing sides and buyer sides. We go deep into team management, lead generation, scripts, social media marketing, and the way real leaders are adapting to our changing market.