We have all heard from numerous channels that video will be the key differentiation tool for top real estate pros over the coming years.

But numbers just released by the KCM blog provide some staggering insight into just how fast this transition is occurring and why embracing video as a key part of your marketing strategy is so important.

• 93% of brands got a new customer because of a video on social media.
• 87% of businesses now use video as a marketing tool.
• Youtube is the #1 way consumers discover and research a brand.
• A Facebook executive predicted that their platform will be all video and no text by 2021.
• Social video gets shared 1200% more than text and images combined.
• 81% of marketers say video has helped them generate leads.
• Video ads were the #1 way consumers discovered a brand they later purchased from.
• By 2022, online videos will make up more than 82% of all consumer internet traffic.
• Homes listed with video get four times the inquiries of homes listed without video.
• 72%...

Would you like a way to quickly ramp up your real estate business (even if you have zero listings and no budget)? 

You can be modeling one of the top team leaders in the country - Joshua Smith - who learned how to use a Mega Open House Strategy during his first year in the business (he sold 43 homes his first year!) to power an incredible rise in the industry. Joshua has since gone on to sell 6000 homes and has become listed as one of the top 30 REALTORS in the country. 

I caught up with Joshua during an Elite Retreat for my own company where we hired Joshua to be our keynote presenter. (Please excuse the sound and lighting as we recorded this clip shortly before the session was set to begin.)

Do you need more leads, more listings, more buyers, and more closings? 

What if lead generation didn't have to feel like work? What if you could tap into the easiest, most productive lead generation system to produce an endless stream of referrals? Oh, and by the way - no technology skills or social media mastery required!  

The answer is networking. Before you dismiss this concept let's dig into the details and the specific technique. 

Networking simply means you are connecting with people who have the power to send you referrals. It may be surprising to hear that according to Columbia University every American has 290 connections.  These aren't Facebook friends or Instagram followers but actual connections. This is your clients sphere of influence.

Now of that group how many people will be moving this year? According to the US Census Bureau 11% of the US population moves ever year. This means that every single person in your sphere is in direct contact with 33 people who will move this year.   

Now let's assume you...

Looking for a way to unlock more transactions while you are in the field or talking to your sphere of influence? Try using the "What's stopping you?" technique!

This easy script can pave the way to discovering what's preventing buyers and sellers from moving foward with buying or selling real estate. More importantly it can give you a road map of the objections, questions, and concerns potential clients have with moving forward.

About Jim Remley

Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the age of 19 he began an unlikely rise from college drop out to real estate Rock Star...

Are you finding that sellers are reluctant to put their home on the market? 

You aren't alone! One big reason for buyers and seller to hesitate entering the market is low inventory. When sellers fear they can't find replacement housing it creates a self reinforcing loop of even lower inventory for buyers with fewer and fewer homes coming to market. As real estate professionals we need to be able to answer the question of how we can protect sellers when they place their home on the market. 

In this quick video we provide some key insights into the market for 2020 as well as three key way to overcome sellers reluctance.  In addition we have three reports from our friends at KCM Blog that provide clear insight into the market for 2020 including mortgage rates, home sales pace, and appreciation rates. 

Mortgage Rates: 

Interest rates are predicted to hover at 7 year lows and provide an incentive for buyers and sellers to enter the market. 

Home Sales...

If you are looking for a value added way to connect with your sphere of influence - the Annual Home Valuation Review is a fantastic technique that provides clients with something they are always interested in knowing but never want to bother asking you: What exactly is my home worth?

By offering to provide an annual home valuation you are providing your sphere with timely, accurate information and more importantly you are putting yourself in a position to receive referrals. Let's look at the scripting:

Sphere members:

Good Morning…I am now offering a value update service to all my friends. It’s free and it’s not about selling your home. It’s a report that provides you with an estimated value of your home annually. A lot of people find it useful for estate planning, insurance, and for financial planning. Would you like a quick update on your home value?

Social Media Post:

Annual Home Value Update - Have you checked your home value on Zillow? It’s...

It was an honor to be on the Lab Coat Agents Pod Cast with Jeff Pfitzer during the program we covered a ton of ground but really focused on how to unlock business by using Aspirational and Experiential Marketing. 

Here is the show description: 

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Jim Remley, a broker-owner and coach. Jim understands how to start a conversation and go beyond the basics. He is a great teacher who shares his secrets to understanding aspirational and experiential marketing and how it can help you convert more in 2020. If you are struggling to talk to enough people every day to achieve your goals, you need to tune into this podcast episode.

Episode Highlights: 

• Jim Remley had a dream of getting into the real estate business. He dropped out of college, walked into a Century 21 office, and began his career.
• Within twelve months he took 150 listings and got into the top 1% in his region.
• At 24, he...

I recently had the pleasure to be interviewed by Billion Dollar Agent Dan Lesniak. Dan Lesniak is a billion dollar real estate agent, best selling author, investor, developer and brokerage owner.

Dan began his career in real estate in 2012 after having successful careers both as a Naval submarine officer and defense contractor.  His HyperLocal strategy led to one of the fastest starts in real estate with over $22 million in sales in his first year.

For Brokers, Owners, and Managers

During the first 30 minutes of the conversation we focus on the brokerage side of the business including recruiting and building a culture of excellence including: 

• Recruiting by referral
• The Recruiting Down-Line 
• How to Build a Culture of Excellence
• Social Nights and Client Appreciation Events
• The Importance of Training
• Staff Support 

For Agents and Team Leaders

During the last 30 minutes of the show (30:30) we dive into key challenges and opportunities facing real estate...

Your most valuable asset as a real estate professional are relationships with your sphere of influence. These key influencers are driving an average of 80% of your business to your bottom line both from direct business and most importantly referrals. 

So what are you doing to market to this amazing group of people? If the answer is buying more Zillow leads - you are failing a massive test. Take a look at these stats: 

Customer acquisition & retention marketing stats:

• Acquiring a new customer can cost 5X more than retaining an existing customer.
• Increasing customer retention by 5% can increase profits from 25-95%.
• The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.

To ensure that you are maximizing your opportunities consider throwing a Client Appreciation Party this year! To help we have put together this quick video on 7 Steps to an Amazing Client Appreciation Party including: