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Pod Cast: Real Estate Marketing Dude - Mike Cuevas

Log onto Lab Coat Agents or Real Closers and you’ll see long discussions about Facebook ads and Zillow leads.  So why do we spend so much time trying to figure out how to BUY leads when you could be ATTRACTING them?

The vast majority of real estate business comes from referrals and past clients during this conversation with Mike Cuevas of the incredible podcast - Real Estate Marketing Dude we discuss why relationship marketing generates a MUCH higher ROI than portal leads.

Topics Covered During the Podcast:

  • Why Jim teaches his team to focus on sphere of influence
  • The danger in becoming dependent of portal leads
  • The statistics around the lifetime value of a client
  • Jim’s take on chasing relationships vs. market share
  • The three parts of the relationship behind a transaction
  • Jim’s advice around becoming a ‘lead incubator’
  • Jim’s insight on using social media as your CRM
  • Making other people part of your success story
  • The power of...
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7 Ways to "Front Load" Relationships with Sellers

 

How can you ensure that a relationship with a new client will remain rock solid even when the inevitable bumps and challenges arrive? 

One way is to understand the power and value of making emotional deposits into your client relationships. Emotional deposits can be as simple as listening, providing feedback, or communicating relevant information. But there is a powerful technique that can help you weather nearly any emotional storm which is front loading your new client relationships. 

Watch and listen as Jim provides 7 Ways to "Front Load" relationships with sellers! 


Do you need more leads, more listings, more buyers, and more closings? 

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About Jim Remley

Jim Remley is a nationally recognized expert in the...

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86% of Consumers Want a Company to Stand for Something - Do You?

 

Why should a consumer do business with you? Most of us might answer because of our reputation, skills, and value proposition.  But what if consumers want more? 

Enter cause based marketing. Cause based marketing means that we publicly support a cause that we are passionate about and encourage our clients to follow our lead. Not only can we do something good for the community we can also create more opportunities to sell more real estate. 

According to a recent study: 

86% of consumer believe that companies should take a stand for social issues

Americans prioritize companies that are responsible (86%), caring (85%), and advocate for issues (81%)

Nearly 2/3 of Millennials and Gen Z express a preference for brands that have a point of view and stand for something

Watch the video to learn how many first time millionaires get involved with local charities and philanthropic work, and three ways you can begin implementing a cause based marketing...

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Overpriced Seller? Try the One in a Million Script

 

I want to test the market...

I want to start high and work our way down...

I want some wiggle room...

Have you heard these comments from a seller during a listing presentation? Agents can often fall into the trap of allowing a seller to talk them into listing a home for far above what they know it will sell for and what the comparable properties in the market are receiving. 

To avoid this fate trying using the One in a Million Script.

Watch as Jim demonstrates how to present the seller with three different pricing strategies that will motivate sellers to think about a strategy rather than just the asking price. 


Do you need more leads, more listings, more buyers, and more closings? 

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About Jim Remley

Jim Remley is a...

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Podcast: Top Listing Agent Strategies with Chadi Bazzi

During this fast paced podcast with Top Listing Agent Podcast host Chadi Bazzi we take a deep dive into the world of mastering the most important strategies of becoming a top listing agent. 

The podcast includes mission critical advice on how to get your foot in the door of future clients and explore how to contact expired and for sale by owners and make a meaningful connection and land that listing.

This is a must watch episode that will help you take your business to the next level and includes: 

  • Mastering your presentation
  • Listening the right way 
  • Making a connection with your clients
  • Plus so much more

Do you need more leads, more listings, more buyers, and more closings? 

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About Jim Remley

Jim Remley is...

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Pod Cast: Creating Abundance through Simplicity of Action w Jere Metcalf

Recently had the pleasure of doing a Podcast with Jere Metcalf.  Jere Metcalf is a leading Atlanta real estate broker who offers unparalleled access, creative marketing concepts and broad market knowledge to her luxury residential client-base. Among her various awards Jere has been named “Best Real Estate Agent” in Atlanta.

We covered a ton of ground but here are some highlights: 

  • The "No Pressure Technique". (8:16)
  • The capicity limit test. (13:54) 
  • Jim shares the 4-1-1-1-1. (17:29)
  • Jim goes into depth about listing 150 homes in 12 months. (29:26) 
  • Jim shares the two top factors of running a great real estate office. (37:58) 
  • Jim and Jere talk favorite books - including Jim's books! - and tools. (45:15) 
Resources / People Mentioned

Books Mentioned
 
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Question: Will You Discount Your Buyer Side Commission?

 

Will you discount your fees so I can buy this house? 

A conversation that is happening more and more frequently is when a buyer asks you to reduce or remove your buyer side commission on your listing and pass the savings on to them. 

Their argument is that they will simply "represent themselves". Of course the reality is that you will still be the one writing the offer, negotiating the sale, opening escrow, arranging financing, attending inspections, negotiating inspections, attending the appraisal, and attending to a million other unforeseen bumps along the way until you reach a successful closing. 

So how do you respond to this request? Watch this quick video for three scripts to use in the field. 


Do you need more leads, more listings, more buyers, and more closings? 

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Massive Opportunity - 84% of Renters Want to Own a Home

 

In a recent study conducted by the National Association of REALTORS - The Aspiring Home Buyer Survey   - it was found that 84% of non-owners would like to purchase a home in the future. 

How many opportunities does this create in your market? Check out this quick video to see how with a little research you can discover just how many potential aspiring home buyers are sitting in your market today.

Considering the fact that 32% of all real estate transactions occur with a first time home buyer. The potential market size even in a relatively small market can be absolutely massive. 

What's stops renters from moving forward with their goal of being a homeowner?

Often they need a REALTOR to give them a road map for success. This includes partnering with a strong local lender, conducting home buying webinars and seminars, creating a powerful buyer presentation, and incubating buyers as they put themselves into position to purchase a home. 

To get started check...

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Your Real Estate Clients Will Love You For Making this Call

 

Interest rates are at a three year low which is great news for home buyers and for home sellers but who else might this benefit? 

Anyone who owns a home or investment property that may be in a position to refinance their property. For any of your clients that purchased a property as little as six months ago when interest rates were a full percentage point higher than they are today refinancing could be a huge opportunity to save tens of thousands of dollars. 

By reaching out to your database and making this value added call (which has nothing to do with you asking for anything from the client) you can be a hero and your clients will love you! 

Watch this quick video as Jim breaks down a simple script you can use as a text, phone call, social media post, or email. 


Do you need more leads, more listings, more buyers, and more closings? 

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Top Agent Podcast with Kosta Panagoulias Packed Full of Actionable Tips!

This week I had the pleasure of participating in a podcast with Kosta Panagoulias of  Top Agent Podcast. Kosta and I covered a ton of ground during this fast paced interview including:

  • Narrow Casting to Lead Generate
  • Open House Strategies
  • The Important of Lifestyle Marketing 
  • Emotional Ad Writing 
  • The Power of Headlines and Copy Writing 
  • The Billion Dollar Follow Up Gap (and how to fix it)
  • and much much more~!

This is a jam packed podcast full of actionable tips you can literally use in your business today. Grab your notebook or iPad and take notes! Don't say I didn't warn you. 


Do you need more leads, more listings, more buyers, and more closings? 

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Jim Remley is a nationally recognized expert in the...

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Fresh ideas, new scripts, cool tools, and the hottest trends in the real estate industry are coming your way. Have an amazing day!