NAR 2019 Study: Why do homeowners sell their home ?
Why do most homeowners sell their home?
It's interesting that most real estate professionals can't answer this question. But consider it's impact on your marketing strategy. If you know the motivations behind why a homeowners may need or desire a housing change it can dramatically impact your marketing plan and listing presentation.
The good news is that the National Association of REALTORS has provided an updated study of seller motivation. The study reveals the following reasons why homeowners consider selling. Here are the top five reasons listed:
- Home is to Small (15%)
- Move Closer to Family and Friends? (14%)
- Job Relocation (13%)
- Neighborhood Less Desirable (9%)
- Change in Family Situation (8%)
Watch the quick video to learn how you can use this information to target homeowners in your local market.
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Using Virtual Staging to Merchandise Your Listings
We know the number one reason why a home will or won't sell is the price. It's our number one marketing tool. But beyond price listings often fail to sell because of other key factors including how the home is marketed to the public.
As the market changes the importance of marketing and merchandising listings is becoming critically important. One technique that can provide a relatively inexpensive solution to making your listings more attractive is virtual staging.
Virtual staging can help generate showings and offers by allowing buyers to visualize the home in a more appealing way and give them ideas on how they can transform they home after they complete their purchase.
Watch this quick video as Jim demonstrates Virtual Staging photos along with recommendations for companies that offer this unique service.
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Webinar: 5 Ways to Ask For (and Get) Price Reductions
Are you having pricing conversations with your sellers?
The number one reason why a home will sell or won't is the price. As the market transitions it's important that sellers understand that the price is their ultimate marketing tool.
What we will cover during this webinar:
- The Market Changes - Supply Increasing Nationwide
- Setting the Table for Price Conversations
- The First Time to Ask for a Price Reduction
- Earning Your Right to Pricing Conversations
- Responding to "Just Market the House More..."
- Gift Bagging the Reduction &Feedback Loops
- 30 Day Price Resets & Offer Failures
- and much much more...
Do you need more leads, more listings, more buyers, and more closings?
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Weekly Coaching Program:
Jim Remley is a nationally recognized expert in the field of residential real estate. Entering ...
2019 NAR Study: Top Three Value Points You Can Offer a Seller
When you conduct a listing presentation what does the seller really want to talk about?
The National Association of REALTORS (NAR) has answered this question with a new study that reveals what sellers most want from their next REALTOR. This is important because we can easily end up focusing items which have little or no interest to the seller. Instead we should use this research to center our conversations on our highest value points.
The top three items are:
- Help Seller Market Home to Potential Buyers 20%
- Help Sell the Home Within a Specific Time Frame 20%
- Help Price the Home Competitively 19%
To download the entire report click this link: 2019 NAR Generational Study
How does this list match up with your expectations and your current presentation highlights? Do you have room to improve and refine your discussion? If so now is the time to polish your presentation skills and start closing more appointments into listings!
Need a New Listing Presentation for 2019?
At ...
Three Reasons Why You Should Never Say You Are "Soooo Busy"
We have all said the words "I am soooo busy!"
But is this the best response when someone asks you how you are doing or how is it going? No, in fact there are three key reasons why you may want to avoid using this language when talking with your sphere of influence, your clients, or even a family member.
1) Bragging - If you are busy and the person you are talking with isn't they may feel inadequate or even embarrassed about their level of success. This can cause disconnection or even professional jealousy.
2) Bothered - Because you are "soooo busy" some clients may decide not to burden you with more referrals or even direct real estate business. Many real estate veterans have had clients tell them "I just didn't want to bother you." Don't let this happen to you!
3) Disorganized - Often people who are overwhelmed, chaotic, or say that they are "soooo busy" can come across disorganized and out of balance. This can be a turn off for clients who want an agent who is organized, cal...
No One Likes to Sell But Everyone Loves to Buy
During a recent training event one of my seasoned Brokers, Dan, said something that instantly resonated with everyone in the room...No one likes to sell but everyone loves to buy.
We were talking about how to motivate sellers to adjust their price, terms, condition, and or incentives to encourage buyers to view their listing and more importantly make offers. His insight was that sellers never become truly motivated until they zero in on what they want to purchase.
In my experience Dan is absolutely correct! As soon as a seller finds a property they want to acquire - their attitude moves from reluctance to excitement. On the other hand sellers who don't know where they are going are often difficult to negotiate with, why? Their reluctance stems from one thing - uncertainty.
When sellers don't know where they will live next it creates anxiety, fear, and doubt. In advising and counseling sellers then our first step might be to first treat all sellers as buyers. For instance you migh...
NAR Reports Massive Increase in Home Sales Last Month Up 11.8%
Good news for the real estate market and your business!
Buyers returned to the market in force last month with the National Association of REALTORS reporting a month over month increase in sales of 11.8%! This represents the largest increase in month over month sales volume since 2015!
If you didn't see a similar increase in your own activity last month maybe it's time to build a new trend line. How ? Watch this quick video for an overview of the market conditions nationwide and two ways you can create transformation in your real estate business.
Do you need more leads, more listings, more buyers, and more closings?
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Weekly Coaching Program:
Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the age of 19 he began an unlikely rise...
Webinar: Teamify When & How to Build a Real Estate Team
Many successful REALTORS® struggle with whether or not they should create a team or consider a partnership. During this Webinar my co-presenter James Colburn and I discuss the key considerations when making this important decision including:
- The Four Reason Agents Consider Teams
- The Only Reason Your Should Form a Team
- Testing Your Ability to Be a Team Leader
- The Financial Reality - (Good and Bad)
- The Management and Build Out of Team
- Partnerships & The Road Trip
- Virtual Teams
- Much, Much More
Do you need more leads, more listings, more buyers, and...
Narrow Casting to Generate More Listing Leads
We have all been trained to do just listed and just sold campaigns - question - is it working?
Narrow casting is a new twist on old fashioned just listed and just sold canvasing. The technique is designed to narrow the field down to a handful of neighbors closest to your listing or the listing you are attempting to sell. The key is immediacy. Your contact with the neighbors is highly targeted and related to recent activity.
Watch this three minute video to explore three scripts you can use this week to begin using the Narrow Casting technique in your own market.
Do you need more leads, more listings, more buyers, and more closings?
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Weekly Coaching Program:
Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the age of 19 he bega...
5 Reasons Millennials Should Stop Renting and Buy a Home
You know someone that is a renter...why aren't they a homeowner?
Demographically most renters are young adults, Millennial's who have not yet crossed the threshold into becoming a homeowner. Why? Many believe (49% in a recent study) that they need a 20% down payment. Wrong! The average down payment on all homes last year was only 5%!
But here is the good news 72% of Millennial's have set home ownership as a priority in their life - above marriage, having kids, and even traveling. What they need is a real estate professional who can help guide them through the process and steps of achieving one of their key life goals.
Watch this quick video to learn the top 5 Reasons Millennial's Should Stop Renting and Buy a Home!
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Our Leadership & Brokerage Coaching program is tailored to address key areas such as recruiting, retention, culture building, training, support, marketing, technology, and profitability.
In two one-hour monthly sessions, you will dive deep into these topics, guided by a core curriculum of ideas and unlimited time for questions and idea-sharing. These small group sessions provide a unique opportunity to connect with other like-minded office leaders, sharing experiences, and supporting one another's growth. You are encouraged to bring guests such as staff, sales managers, and ownership teams to these events.
To ensure maximum accessibility and convenience, every session is recorded, and comprehensive notes are provided for your reference.
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