Hey guys, have you had a chance to talk to your social and sphere audiences about the importance of flood insurance?

This should be a priority, especially with what's happened with Helene and Milton—it’s on the top of everyone's mind.

Here's something interesting: typical homeowner’s insurance doesn’t cover flooding. Since 1996, 99% of counties in the U.S. have experienced some kind of flooding event. What’s more, 20% of all flood claims come from homes not in traditional flood zones. And just one inch of flooding in your house can cause at least $25,000 in damage.

That’s a huge reason to encourage your clients to get flood insurance.

To help with this, there are a couple of things we can do:

First, partner with a local insurance agent who specializes in flood insurance. We could record a webinar or have them join a live stream to discuss the importance of flood insurance.

Another option is to direct people to the government website,...

Hey guys, here’s something really important:

70% of all the listings in America right now have been on the market for over 30 days, and about 50% have been on for over 60 days.

That should sound some alarm bells if your listings are in that category. One challenge you might be facing is the seller's perception of the market versus the reality.

For the last 10 years, sellers have gotten used to hearing stories of listings getting tons of showings, multiple offers, and selling at or above asking price. But the market is changing. If we look closely at different price categories in the U.S., we’ll find that many price bands have shifted into a buyer's market.

A buyer's market means there’s more than six months of inventory, giving buyers more control and power. Sellers still have leverage in the lower price tiers, but in the upper markets, buyers are gaining more power.

So, what do we do? How do we educate our sellers? The key is understanding the difference between...

Want a stat that'll blow your mind?

The millennial generation is wealthier than my generation and the one before me. They're wealthier than the last two generations at the same age.

You might say, "What? That can't be true."

But it is.

And here's why:

A lot of this has to do with buying a home, and this is great news for us. Many millennials bought homes pre-COVID or at the beginning of COVID, and they had to stretch to do it. We often don't give them enough credit, but a lot of them gave up their lattes and stopped ordering from Instacart and DoorDash. They really stretched and bought a house before or at the start of COVID.

Back then, they thought prices were high and that they were stretching too much. But they made it happen. Then, what happened with prices? Prices skyrocketed during COVID. So now millennials are benefiting from this huge equity build over the last few years. That equity makes them more affluent than the two generations before them.

So why am I bringing this up?...

Hey guys, you know what everyone’s starting to get right now?

Their property tax statements.

When people get those statements, they rush to open them and think, "My home’s worth more than that," or "My property’s worth less than that," or something in between.

Here’s an opportunity for us. Why not reach out to all of your clients, your sphere of influence, and your social audiences with this message:

“Hey guys, you’re probably getting your property tax statements around now. If you look at that assessed value and disagree with it, or just want an updated value of your property, give me a quick call or text. I do this as a free service for all my friends and family, just to keep you in touch with your finances and your equity position.”

That’s it! That’s the messaging. People will absolutely take advantage of this, and it opens the door to conversations.

You might wonder, "Jim, why would I do this if they’re not interested...

Hey guys, did you know that only 5% of REALTORS reach out on the one-year home anniversary after selling someone a house?

Isn’t that crazy? Just 5%! And even fewer do it for the second, third, fourth, or fifth year.

But if you’re one of the 95% who haven’t done this, here’s your opportunity. Go back — not just this year, but 2, 3, 4, or even 5 years — and load up the contacts you’ve forgotten about. Give them a quick call today and say, “Hey, I just wanted to wish you a happy belated one-year (or two, three, five-year) anniversary on your home purchase.”

And by the way, take a couple of minutes to run an updated equity analysis for them. Say, “Here’s how much money you’ve made on your house in the past few years. I’m sending you the report so you can check it out.”

If you start doing this every year with all your past clients, your business will boom. This simple gesture can unlock so much potential....

Welcome to the podcast! Today, we’re diving into the insights of Monica, a seasoned entrepreneur and coach with a wealth of experience, training, and strategic know-how. Monica is dedicated to helping experienced real estate agents achieve greater success—earning more in less time, with less stress. Her approach? It’s all about eliminating the dreaded income roller coaster and building a steady, thriving pipeline. With Monica’s guidance, you’ll not only see consistent growth in your business but also find more time to enjoy the things you love with the people who matter most.

Hey guys, are you afraid of ghosts? A lot of us are, but let’s put aside the spooky ghosts and talk about your business ghosts.

What are business ghosts?

If you dive into your CRM, your phone, or even your social media and see people you don’t recognize, you might think, “Maybe I should delete them.”

These are the ghosts in your machine—people you’ve forgotten. Don’t delete them!

Instead, I want you to rekindle that relationship. Here’s how: reach out via text, phone call, or direct message. Say, “Hey, I’m cleaning up my records and came across your name. I’m just trying to remember how we connected.”

They’ll respond with something like, “Oh, Jim, we met at an open house,” or “We met here or there.” Then you can say, “That’s right! I remember now. How are you guys doing?”

From there, you’ll rekindle the relationship. This could lead to a sale, a referral, or...

Hey guys, what is your power base number? This is an essential number that every REALTOR should know. Your power base number is simply this: if I take my database size — and you should know your database size, whether it’s 195, 232, or 182 — you should know that number. If you don’t, you’re not in control of your business (which is a whole other conversation).

Let’s assume you do know it. Let’s say your database size is 232, and you closed 22 transactions last year. If I divide one into the other, 232 divided by 22, it tells me that for every 10.5 people in your database, you’re averaging one closed sale.

That’s your power base number.

You can use that number in a few ways. For business planning, you can say, “In 2025, I don’t want to close 22 transactions; I want to close 30." Since you know your power base number (closing one transaction for every 10.5 people), you can calculate that 30 times 10.5 equals 315.

Now,...

On today’s podcast, we’re joined by Cole Harvey, a seasoned Real Estate Broker experience in residential sales, investment properties, and luxury estates. As the Broker of Record at Lifetime Realty and Investments, Cole serves all of Southern California, bringing a personal, hands-on approach that has earned him a loyal client base. His expertise extends to distressed properties, Short Sales, and REO transactions, helping clients navigate complex situations. With a background in sales, marketing, and project management in the architecture and construction industries, Cole’s diverse experience makes him a trusted guide in the real estate world. Listen as Cole his best advice to agents and Brokers who would like to grow their business.

Over the course of 6.5 years Dionne Malush and Mike Hanlon have cultivated a thriving team of over 200 agents, fostering an environment of growth, learning, and resilience. Dionne, a graduate of the Art Institute of Pittsburgh, has blended her expertise in graphic design with her real estate acumen to craft a unique and dynamic approach to the industry. Mike transitioned from a decade-long career as a chiropractor to real estate, bringing a fresh perspective on personal fulfillment and financial freedom. Together, Dionne and Mike champion an abundance mindset, learning from mistakes, and continuous improvement. They understand the intricacies of scaling a business, making strategic hires, and aligning team members with the company’s vision. Their complementary skills—Dionne’s creative marketing strategies and Mike’s operational expertise—have revolutionized how real estate is conducted in their region. Join us for a powerful and fun conversation!

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