Is your advertising and marketing converting? Are you driving people into your sales funnel?  

To set yourself apart in your market, you may need to rethink your approach to marketing and advertising – with a focus on lifestyle, not home features.

During this interview we explore how traditional real estate advertising actually disqualifies a lot of potential clients that we could be converting.

Watch the interview to learn how we can leverage video in order to effectively market to millennial's and how to bring goals and aspirations into our marketing plan for 2020. 

Join myself and Marki Lemons-Ryhal for a fun, fast paced conversation:  

Takeaways + Tactics

• When we create ads, we should be asking ourselves if they trigger and drive curiosity. 
• When we list the amenities of a home, we actually create chances for people to eliminate our listings. Instead, we should be telling a story centered around the lifestyle opportunities of...

What if before being hired by a buyer or a seller they first checked out all of your social media pages? 

The vast majority do exactly this according to a study from Career Builder which reveals that 70% of employers view a potential employees social media pages before making a hiring decision. Even during employment 43% continue to check on current employees social media feeds. 

Buyers and sellers often view themselves as your employer and when entrusting the largest financial decision of their lives to someone will even be more likely to check you out on social media. 

Your social media feed then is the first step in the interview process, a life resume, that can help or hurt your chances of earning your next commission. To make sure you put your best foot forward check out this quick list of 9 Things Not to Do on Social Media! 

Do you need more leads, more listings, more buyers, and more closings? 

Explore Mastery Classes:

• Open House Mastery 
• For...

Currently, 33.9 percent of owner-occupied U.S. homes are owned by residents aged 60 or older, and 55.2 percent by residents aged 50 or older. As these households age and begin vacating housing, that could represent upwards of 20 million homes hitting the market through the mid-2030s.

According to a recent report by Zillow Research "the massive Baby Boomer generation has already begun aging into retirement, and will begin passing away in large numbers in coming decades – releasing a flood of currently owner-occupied homes that could hit the market."

We can be of service to Baby Boomers who may be looking at retirement options, senior living options, moving in with adult children, or right-sizing to travel more and spend time with grandchildren. In the event of a passing we can also assist with helping loved ones, estates, or trusts dispose of real estate. 

The numbers are staggering....

Are you positioning yourself for this massive opportunity? Watch this quick...

What do you say when a seller asks you to discount your fee or worse the buyers agent fee when responding to an offer? 

Your answer can set the stage for how the seller will approach all negotiations through out the sale. It can also impact how cooperating agents view your brand and future working relationship. 

Watch this quick video for ideas on how to respond effectively and also how to respond when the seller complains that you sold the house so quickly they shouldn't pay you the full fee. 

Do you need more leads, more listings, more buyers, and more closings? 

Explore Mastery Classes:

• Open House Mastery 
• For Sale by Owner Mastery
• Expired Listing Mastery
• Sphere of Influence Mastery
• Business to Business Lead Generation Mastery

Weekly Coaching Program: 

• The Path Performance Coaching Platform

About Jim Remley

Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the...

What if you had a reason to call a For Sale by Owner or Expired Listing that created a sense of urgency and provided a real purpose behind every call? You can by using events.

Events are happening in your real estate business all the time. Closings, pendings, offers, even showings are events that create an opportunity to make contact with For Sale by Owners and Expired listings. By targeting the neighborhoods where these events occurred you can unlock more listings and more opportunities.

Check out this quick video for two scripts to begin using events as a marketing tool.

Do you need more leads, more listings, more buyers, and more closings? 

Explore Mastery Classes:

• Open House Mastery 
• For Sale by Owner Mastery
• Expired Listing Mastery
• Sphere of Influence Mastery
• Business to Business Lead Generation Mastery

Weekly Coaching Program: 

• The Path Performance Coaching Platform

About Jim Remley

Jim Remley is a nationally recognized expert in the field of...

What chair you are sitting in can change your career...

The chair isn't your favorite living room lazy-boy, it's a figurative chair. As thought leader and real estate industry innovator Howard Chung explains all of us are sitting in one of three chairs at any given moment: 

1) The Operator Chair - Daily business activities...

2) The Executive Chair - Long term planning and strategy...

3) The Life Chair - Personal time, rest and relaxation... 

During the interview we also discuss the power of to-do lists. Savvy agents embrace the concept that in addition (and maybe more important)  to a start doing list for 2020 is a stop doing list. These are the items that can negatively impact your business, your health, and your relationships that need to be removed from your business and your life. 

Do you need more leads, more listings, more buyers, and more closings? 

Explore Mastery Classes:

• Open House Mastery 
• For Sale by Owner Mastery
• Expired Listing...

Are you over scheduled and underpaid? 

During a recent podcast on Inspired Forward my friend with host Dan Trinidad we discussed some of the biggest mistakes we’re committing that makes it hard for us to have fulfilling personal lives and the best business we can have? As well as how we can build wealth so that we don’t have to stay in production longer than necessary? 

Three Things We Learned From This Episode

• We won’t always find alphas to hire, but we can train and coach
  Alphas are quite rare. Most people aren’t, so when we hire them, we have to help them, coach them, educate them to reach their full potential.
  
  
• Build your business around your life
  This is business planning season, and as we think about how 2020 is going to look, we have to start with our lives, families and personal goals. After that, we can add our business goals into the picture, and create a system that allows for more balance in our lives. 
  
  
• Financial freedom helps...

Good News! 

The latest market statistics have come out for September (NAR is always a month behind) and all indications are that the market is strong and we will have a nice foundation going into 2020. Pending sales and closed sales are up 3.9%, home prices are up 5.9%, and interest rates have hit a 7 year low! 

But how do you deliver this news to your clients? With a 30 second video of course! But don't just deliver the news...provide your interpretation of how you think the statistics will impact the market going forward. 

Some of you are thinking.....but....I can't do video. Stop. You can do video! 

Your clients already know what you look like and what you sound like - by recording a video you are scaling your ability to reach all of your clients with technology that all of us have at our finger tips that costs nothing to deploy. It's the next best thing to calling all of your clients. 

Watch this quick video for some inspiration and a run down of the...

Log onto Lab Coat Agents or Real Closers and you’ll see long discussions about Facebook ads and Zillow leads.  So why do we spend so much time trying to figure out how to BUY leads when you could be ATTRACTING them?

The vast majority of real estate business comes from referrals and past clients during this conversation with Mike Cuevas of the incredible podcast - Real Estate Marketing Dude we discuss why relationship marketing generates a MUCH higher ROI than portal leads.

Topics Covered During the Podcast:

• Why Jim teaches his team to focus on sphere of influence
• The danger in becoming dependent of portal leads
• The statistics around the lifetime value of a client
• Jim’s take on chasing relationships vs. market share
• The three parts of the relationship behind a transaction
• Jim’s advice around becoming a ‘lead incubator’
• Jim’s insight on using social media as your CRM
• Making other people part of your success story
• The power of...

How can you ensure that a relationship with a new client will remain rock solid even when the inevitable bumps and challenges arrive? 

One way is to understand the power and value of making emotional deposits into your client relationships. Emotional deposits can be as simple as listening, providing feedback, or communicating relevant information. But there is a powerful technique that can help you weather nearly any emotional storm which is front loading your new client relationships. 

Watch and listen as Jim provides 7 Ways to "Front Load" relationships with sellers! 

Do you need more leads, more listings, more buyers, and more closings? 

Explore Mastery Classes:

• Open House Mastery 
• For Sale by Owner Mastery
• Expired Listing Mastery
• Sphere of Influence Mastery
• Business to Business Lead Generation Mastery

Weekly Coaching Program: 

• The Path Performance Coaching Platform

About Jim Remley

Jim Remley is a nationally recognized expert in the...