Why should a consumer do business with you? Most of us might answer because of our reputation, skills, and value proposition. But what if consumers want more?
Enter cause based marketing. Cause based marketing means that we publicly support a cause that we are passionate about and encourage our clients to follow our lead. Not only can we do something good for the community we can also create more opportunities to sell more real estate.
According to a recent study:
86% of consumer believe that companies should take a stand for social issues
Americans prioritize companies that are responsible (86%), caring (85%), and advocate for issues (81%)
Nearly 2/3 of Millennials and Gen Z express a preference for brands that have a point of view and stand for something
Watch the video to learn how many first time millionaires get involved with local charities and philanthropic work, and three ways you can begin implementing a cause based marketing...
I want to test the market...
I want to start high and work our way down...
I want some wiggle room...
Have you heard these comments from a seller during a listing presentation? Agents can often fall into the trap of allowing a seller to talk them into listing a home for far above what they know it will sell for and what the comparable properties in the market are receiving.
To avoid this fate trying using the One in a Million Script.
Watch as Jim demonstrates how to present the seller with three different pricing strategies that will motivate sellers to think about a strategy rather than just the asking price.
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About Jim Remley
Jim Remley is a...
During this fast paced podcast with Top Listing Agent Podcast host Chadi Bazzi we take a deep dive into the world of mastering the most important strategies of becoming a top listing agent.
The podcast includes mission critical advice on how to get your foot in the door of future clients and explore how to contact expired and for sale by owners and make a meaningful connection and land that listing.
This is a must watch episode that will help you take your business to the next level and includes:
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About Jim Remley
Jim Remley is...
Recently had the pleasure of doing a Podcast with Jere Metcalf. Jere Metcalf is a leading Atlanta real estate broker who offers unparalleled access, creative marketing concepts and broad market knowledge to her luxury residential client-base. Among her various awards Jere has been named “Best Real Estate Agent” in Atlanta.
We covered a ton of ground but here are some highlights:
Will you discount your fees so I can buy this house?
A conversation that is happening more and more frequently is when a buyer asks you to reduce or remove your buyer side commission on your listing and pass the savings on to them.
Their argument is that they will simply "represent themselves". Of course the reality is that you will still be the one writing the offer, negotiating the sale, opening escrow, arranging financing, attending inspections, negotiating inspections, attending the appraisal, and attending to a million other unforeseen bumps along the way until you reach a successful closing.
So how do you respond to this request? Watch this quick video for three scripts to use in the field.
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In a recent study conducted by the National Association of REALTORS - The Aspiring Home Buyer Survey - it was found that 84% of non-owners would like to purchase a home in the future.
How many opportunities does this create in your market? Check out this quick video to see how with a little research you can discover just how many potential aspiring home buyers are sitting in your market today.
Considering the fact that 32% of all real estate transactions occur with a first time home buyer. The potential market size even in a relatively small market can be absolutely massive.
What's stops renters from moving forward with their goal of being a homeowner?
Often they need a REALTOR to give them a road map for success. This includes partnering with a strong local lender, conducting home buying webinars and seminars, creating a powerful buyer presentation, and incubating buyers as they put themselves into position to purchase a home.
To get started check...
Interest rates are at a three year low which is great news for home buyers and for home sellers but who else might this benefit?
Anyone who owns a home or investment property that may be in a position to refinance their property. For any of your clients that purchased a property as little as six months ago when interest rates were a full percentage point higher than they are today refinancing could be a huge opportunity to save tens of thousands of dollars.
By reaching out to your database and making this value added call (which has nothing to do with you asking for anything from the client) you can be a hero and your clients will love you!
Watch this quick video as Jim breaks down a simple script you can use as a text, phone call, social media post, or email.
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This week I had the pleasure of participating in a podcast with Kosta Panagoulias of Top Agent Podcast. Kosta and I covered a ton of ground during this fast paced interview including:
This is a jam packed podcast full of actionable tips you can literally use in your business today. Grab your notebook or iPad and take notes! Don't say I didn't warn you.
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Jim Remley is a nationally recognized expert in the...
Had a great time with Joshua Smith during an interview we recently did on his amazing GSD pod cast. Joshua is an incredible REALTOR but also a great human being who cares about the industry and helping other succeed on a massive scale. A serial entrepreneur with a passion for real estate he brings a ton of "boot's on the ground" experience to every episode of his show.
One note on the show Joshua mentions that I own 17 real estate offices. While I built my first firm to 17 real estate offices to become the largest independent company in Oregon I sold my interest in that firm in 2006 and now manage a company in Southern Oregon on track to close a billion dollars in sales with three locations and 160 Brokers.
Here is a quick bio for Johsua (try not to be impressed!) :
-Top 1% of Realtors Worldwide.
-Voted the 30th Top Realtor in America by The Wall Street Journal.
-Over 5000 Homes Sold & Selling More Than 1+ Homes Daily.
-Host of The #1 Most Downloaded Real...
Are you using business to business networking to build a network of advocates who send you referrals on a regular basis? If not you may be missing a massive opportunity.
During this quick interview new REALTOR Mike Kerlinger he reveals how he successful networked with a local lender to generate a referral and his first closing.
The exciting part of this conversation is that lenders are only one small part of business to business networking - watch as Jim explains how you can "Flip the Sell" with any vendor by leading with their needs to engage the power of reciprocity.
To explore and leverage Business to Business marketing check out the brand new Business to Business Lead Generation Mastery Course!
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Fresh ideas, new scripts, cool tools, and the hottest trends in the real estate industry are coming your way. Have an amazing day!