The GAP is the sudden realization that your pipeline is (or is nearly) dry. You have run out of escrows, listings, and active buyers. Your fuel tank indicator is flashing red and you still have miles to go before all of your bills are covered for the next month or quarter. 

Why do agents have gaps in their income?

Inconsistent lead generation is the number one reason for a gap.

Almost all agents at some point in their career stop doing what made them successful in the first place. They stop making calls, sending letters, connecting on social media, and conducting networking meetings. They stop calling their best clients, delivering gifts, and touring homes daily. They stop attending office meetings, training events, and social mixers. They stop moving forward and soon their momentum slows and then stops altogether.

The difference between good agents and great agents is what they do next. When the gap strikes agents can naturally feel panicky, emotional, angry, or...

Pending home sales surged in March up 3.8% (blowing past economists expectations of only .07%) but there is a catch the median US home value fell for the first time in seven years in April. Why are sales surging but prices are now falling?

The answer isn't that demand has changed. Buyers are still in the market and sales have ebbed and flowed with interest rates. What is changing are inventory levels. More inventory is piling up across the country. This means more to choose from for buyers and more pricing pressure for sellers. To attract a buyer sellers have to price their home's to compete against more and more inventory hitting the market daily. 

Watch this video to explore a game plan for having three key conversations with your sellers to ensure they get their pricing right! 

Do you need more leads, more listings, more buyers, and more closings? 

Explore Mastery Classes:

• Open House Mastery 
• For Sale by Owner Mastery
• Expired Listing Mastery
• Sphere of...

When should we list our home?

It's a question we often hear from sellers. Aside from the inevitable answer we want to give - right  now - there is a new big data study from ATTOM Data Solutions that provides an actual statistical based answer.

Based on their analysis of 28 million home and condo sales over an 8 year period their study has revealed 5 key days of the year when sellers receive an average 10% premium over the market. 

Watch the video for a quick script to frame this conversation with sellers. 

Do you need more leads, more listings, more buyers, and more closings? 

Explore Mastery Classes:

• Open House Mastery 
• For Sale by Owner Mastery
• Expired Listing Mastery
• Sphere of Influence Mastery

Weekly Coaching Program: 

• The Path Performance Coaching Platform

Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the age of 19 he began an unlikely rise from college...

As we see more listings enter the market the competition for qualified buyers is rising. How do you help your listings stand out in a crowd? 

It's easy to only focus on price and terms but one area that is often missed is how you present a home to the market - in other words how you merchandise your listings.  To market the home effectively you need to point out the homes best features and amenities. In a recent study conducted by Zillow they found the following: 

Which listing features can help sell your home for more? 

• Steam Oven (34.1%)
• Professional Appliances (32.3%)
• Wine cellar (31.4%)
• Steam Shower (30.7%)
• Pot filler (27.5%)
• Shed/Garage Studio (26.5%)
• Heated Floor (26.2%)
• Waterfall Counter-top (26%)
• Outdoor Kitchen (24.5%)
• Prep Sink (24.1%) 

Which listing feature can help your home sell faster? 

• Open Shelving (11.2)
• Pergola (10.7)
• Mid-Century (10.7)
• Subway Tile (10.4)
• Exposed Brick (9.5)
• Smart Lighting (8.9)
• Farmhouse Sink (8.9)
• Butcher...

According to a new study conducted by Redfin open houses sell for $9,046 more money and spend seven fewer days on the market than homes not held open. Why? Listing agents who host strategically timed open houses aren't just advertising their listings they are marketing their listings to the critical "backlog of buyers".  

“I usually list properties on a Thursday or Friday, then hold an open house on Saturday or Sunday. I also hold private showings because it’s so important to get as many potential buyers into the home as possible,” said Jessica Johnson, an agent in Miami, Florida “Open houses can help homes sell faster. When homebuyers see other people at an open house, it can motivate them to place an offer more quickly than they otherwise would. I had two listings go under contract last week after just one weekend on the market. In both cases, the buyers first saw the home at the open house.”

In every market and price category...

What do buyers want from you? 

If you don't know the answer to this question - your chances of converting a buyer into a client goes down dramatically! To win the hearts and minds of buyers you must lead with your buyers needs and deliver the services they most want to receive.  

According to the most recent study conducted by the National Association of REALTORS here are the top three items a buyer wants from you:

1) Helping them Find the Right Home to Purchase

2) Help Negotiating the Terms of the Sale

3) Help Negotiating the Price

Learn more by watching this quick video and start converting more buyers into loyal clients! 

See Entire Report:Click Here

Do you need more leads, more listings, more buyers, and more closings? 

Explore Mastery Classes:

• Open House Mastery 
• For Sale by Owner Mastery
• Expired Listing Mastery
• Sphere of Influence Mastery

Weekly Coaching Program: 

• The Path Performance Coaching Platform

Jim Remley is a...

Why do most homeowners sell their home? 

It's interesting that most real estate professionals can't answer this question. But consider it's impact on your marketing strategy. If you know the motivations behind why a homeowners may need or desire a housing change it can dramatically impact your marketing plan and listing presentation. 

The good news is that the National Association of REALTORS has provided an updated study of seller motivation. The study reveals the following reasons why homeowners consider selling. Here are the top five reasons listed: 

1. Home is to Small (15%)
2. Move Closer to Family and Friends? (14%)
3.  Job Relocation (13%)
4. Neighborhood Less Desirable (9%)
5. Change in Family Situation (8%)

See Entire Report:Click Here

Watch the quick video to learn how you can use this information to target homeowners in your local market. 

Do you need more leads, more listings, more buyers, and more closings? 

Explore Mastery Classes:

• Open House...

We know the number one reason why a home will or won't sell is the price. It's our number one marketing tool. But beyond price listings often fail to sell because of other key factors including how the home is marketed to the public.

As the market changes the importance of marketing and merchandising listings is becoming critically important. One technique that can provide a relatively inexpensive solution to making your listings more attractive is virtual staging. 

Virtual staging can help generate showings and offers by allowing buyers to visualize the home in a more appealing way and give them ideas on how they can transform they home after they complete their purchase. 

Watch this quick video as Jim demonstrates Virtual Staging photos along with recommendations for companies that offer this unique service. 

Do you need more leads, more listings, more buyers, and more closings? 

Explore Mastery Classes:

• Open House Mastery 
• For Sale by Owner Mastery
• ...

Are you having pricing conversations with your sellers? 

The number one reason why a home will sell or won't is the price. As the market transitions it's important that sellers understand that the price is their ultimate marketing tool. 

What we will cover during this webinar: 

• The Market Changes - Supply Increasing Nationwide
• Setting the Table for Price Conversations
• The First Time to Ask for a Price Reduction
• Earning Your Right to Pricing Conversations
• Responding to "Just Market the House More..." 
• Gift Bagging the Reduction &Feedback Loops
• 30 Day Price Resets & Offer Failures 
• and much much more... 

Do you need more leads, more listings, more buyers, and more closings? 

Explore Mastery Classes:

• Open House Mastery 
• For Sale by Owner Mastery
• Expired Listing Mastery
• Sphere of Influence Mastery

Weekly Coaching Program: 

• The Path Performance Coaching Platform

Jim Remley is a nationally recognized expert in the field of...

When you conduct a listing presentation what does the seller really want to talk about? 

The National Association of REALTORS (NAR) has answered this question with a new study that reveals what sellers most want from their next REALTOR.  This is important because we can easily end up focusing items which have little or no interest to the seller. Instead we should use this research to center our conversations on our highest value points. 

The top three items are:

1. Help Seller Market Home to Potential Buyers 20%
2. Help Sell the Home Within a Specific Time Frame 20%
3. Help Price the Home Competitively 19%

To download the entire report click this link:  2019 NAR Generational Study

How does this list match up with your expectations and your current presentation highlights? Do you have room to improve and refine your discussion? If so now is the time to polish your presentation skills and start closing more appointments into listings! 

Need a New Listing...